Way Start Your First Online Store

Choose an easy-to-use shopping cart

It is more important to focus on matters like interaction with the customers, to create meaningful content and to market your business properly. You should not waste time in choosing a complicated shopping cart. Using a fully hosted, subscription based cart will surely help you to launch a successful online store. Technical details, payment integration and hosting will be taken care of by these services. A monthly subscription fee has to be paid by you to avail the shopping cart. There are many shopping carts available online, from which you can select yours.

Launch as soon as possible

The identity of your customers and their needs will be unknown to you, if you are new in the field of online business. It is very important to create an online store in such a way that … Read the rest

E-Commerce and Web Design

In a recent survey, it was found out that computer sales have gone down and smartphones sales have gone up. In another research, it was found that a significantly higher amount of people browsed the internet using their smartphones than using their computers. This means different things for business trades that are set up online. First and foremost, it affirms the fact that online businesses are doing really well in this age. Secondly, this places a lot of importance on the quality of webpages that are being accessed; if your webpage is well designed and easy to use with attractive content, it means it will get more traffic and consequently your company will generate higher profits as well.

This second point cannot be stressed enough; for an online business, the only way of communication with the customers is through their … Read the rest

Creating an Effective Logo Design

  • Be unique: A logo helps you to stand apart from your competitors or business rivals, so it must be unique. So, while designing it use out-of-the-box concept and show your creativity in it. However, in the urge of creating it in a unique way, don’t make it so gaudy; otherwise, it is ignored by your customers. For this, you have to understand the taste and preference of your customer.
  • Understand your brand: Without any doubt, a logo is an introduction to your brand. So, while designing it always keep in mind what message you actually want to explain to your customer. This will help your customer to understand the goal of your business and attract them to your product and services.
  • Color it: It’s a right time to show your creativity, so fill some attractive colors in your logo, which
Read the rest

Picking Font Style For Small Business Website

Look For A Style That Is In Line With Your Business’s Image

You will obviously have to take some time to think about what kind of image you would like your business to have. Once you have found out what kind of image you want your business to have, one of the important steps is to find out what kind of font would be best suited for your business. For example, if you decide to run your own newspaper, you would definitely want to consider a style usually aligned with a newspaper. You might look to other newspapers for inspiration. Whatever the case may be, it’s important to give your business’s image some thought and find a font style that is in line with that image.

But Be Careful Not To Select A Style That Is Too Exotic Unless It

Read the rest

Magento Ecommerce Store

Use of Default Settings

Homepage: A customer would be less inclined to browse through your e-Store if it’s titled just ‘Home’. As per SEO algorithm, you need to use a primary keyword and, if necessary, a secondary keyword for your home page title.

Descriptions: If you’re using default descriptions, your search engine rankings are highly affected which, eventually, leads to poor user experience. Product descriptions are a crucial part of your website. If you are blatantly copying them from other e-stores, Google identifies the irregularities and automatically decreases the search engine ranking of your store. Thus, your product descriptions need to be fresh and unique to attract customer’s attention.

Magento XML Sitemap: Sitemap helps you in increasing the ranking of your e-Store on Google, Yahoo, and Bing. While designing your Magento store, remember to add sitemap for better … Read the rest

Outsource Mobile App Development

Time-saving alternative

Time is of precious value for any business, and the app development process involves heavy components from building the app, scaling up the features, using the right technology to working on its UI, deploying and testing it. All of it takes a good chunk of time before the product is finally ready to launch in the app store. Outsourcing the app development process saves you from all the tedious elements involved in the creation of an app, so that you can focus on its post-product marketing tactics and other essentials.

Ability to explore the depth

With information becoming key to any business success, different set of information compiled tactically works like a miracle in this business. Database collected by mobile app creators helps drive any mobile app project towards its final fruition. What is digital industry without highly … Read the rest

Make Website More Click Worthy

Have some goals

This is the first thing you need to do before embarking on the design of your website. Having definite goal will increase the relevance of the website to some people. This, in turn, will lead to more appreciation as the intended audience have their needs met.

To set goals for your website, you need to ask yourself some questions such as:

  • What is the objective of this website?
  • Do you want to use it to sell a product or a service?

Without setting some goals for your website, you will find it difficult to align your content to meet some specific needs. As such, there won’t be any target audience and that will impact negatively on the click-worthiness of the website.

Use lots of verbs

When writing the content of your website, cultivate the habit of using … Read the rest

Art Of Redesign

CHANGING THE ARCHITECTURE

One of the first things they did was look at how to simplify the information architecture. From analysing user data it became quite clear that once a user gets to a certain point in their journey, they stop using the navigation and instead navigate through content.

The old site had multiple levels of depth, and subsections would often had bespoke navigation that was out-of-date, cluttered and poorly used.

So what they did was basically strip the navigation down to two levels: primary and secondary, and also changed some of the groupings used to categorise content. This allows users to quickly find their way to the main topics they’re interested in.

WIREFRAMING PROCESS

From the beginning the project was wireframed in HTML, which has a number of benefits. For example, you can immediately see how an idea will … Read the rest

PSD to Magento Template Conversion

User-friendly

There are plenty of websites out there, but not all of them are very user-friendly. A PSD to Magento website offers web compatibility that only a PSD template cannot.

Better Ranking

We all know that SERPs play an important role in getting the desired footfall to your website. Heavyweight search engines such as Bing, Google, Yahoo, Opera are continuously on a lookout for websites that update their content regularly. This is what determines better visibility and higher ranking. If you carry out a PSD to Magento Conversion you are bound to appear easily on top of the results as their bots are continuously on a lookout for better websites.

Better Pixels

We all know that PSD allows a file to be sliced into multiple layers that are not the only pixel perfect but offers better quality. By indulging in … Read the rest

Having A Mobile-Optimized Website

Many People Nowadays Search For Businesses From Mobile Devices

Certain business types lend themselves to being searched for by mobile devices. Examples include restaurants, eateries, and specialty stores. After all, it is more convenient to search for a place to eat or to shop from the convenience of a mobile device, especially when one is on-the-go. If you’ve tried to access a non-responsive website from your phone, you know that it is often hard to read the text and you have to tap the screen twice in order to zoom in. This puts a major strain on one’s eyes.

However, a mobile or responsive site adjusts to the device size and width by adjusting the text size and placement, making it easier on the eyes. Also, the navigation bar is usually at the top represented by triple bars, which makes … Read the rest