No matter what your site’s conversions looks like, the main purpose your site exists is to convert. In fact, you are not really interested in a great looking site. You want it to have a high conversion; however, you may not be aware that what you do to make your site attractive can lower your conversions as well.
You want to design it in such a way that customers get a great browsing experience. You want to impress users when they get to your home page or at least hear them say “What a nice site”.
We are aware that people do not like hard-selling, but they are fond of buying. So, most sites present themselves like the usual department store. They are neat and orderly. Up front are popular brands and saleable items. In case you need help, you … Read the rest
