Keys to a Winning Website Content Strategy
- On your home page, visitors want to know immediately who you are, what you do, how you help them, and why they should choose you.
Choosing the right words for this really matters. You want emotionally engaging text and images that are benefit rich, command attention, stirs curiosity, and leads them to action.
Craft powerful headlines.
Write in short sentences.
Keep it simple.
Professional copywriters can help you express your message in a powerful way so your visitors will immediately know they are in the right place
- Keyword Rich
Write for your audience but also keep search engines in mind. Do research to see what top keyword phrases your target market audience uses to find the kinds of services or products you offer.
Without “stuffing”, incorporate these keywords in the text of your website copy. Not only will be you be speaking the language of your audience, but you will rank better in the search results as well.
- Easy to Scan
Busy visitors won’t read your website word for word. It’s really important to make sure the highlights of your message can be gleaned from a quick glance down the page.
This means using brand coordinated colour headings that are bolded with a larger font as well as a different font face to help guide your visitor’s eyes down the page.
Use bullet points (but not too many) and call-out boxes to call attention to key points. Add relevant photos and graphics to draw the eye in and add interest. Also make use of white space.