For website prototypes, home pages or call to actions, you don’t necessarily need to learn Photoshop. You can also check out Keynote for the same purpose, especially if you want to create mockups. You can also check out a web repository that contains quality UI design templates for prototyping, wireframing and testing cell phone apps in Keynote.
If your business style guide includes nothing about web fonts, you need to change your mindset and add some fonts in order to improve your website design. For this, we suggest that you check out Google Fonts.
Social media icons
You are doing your best but you are still not getting enough visitors. If you have this problem, you may not be putting the social media icons on the right place of your website. What you need to do is place the icons in your website footer.
Ger rid of the carousel/slideshow
The purpose of the landing page carousel was to put a lot of information on the home page of a website. However, the catch is that not everyone stays on the home page in order to read all of the messages.
On the first visit, the visitors should be able to find that the stuff on the home page is relevant. Just keep things concise and it will work.
You may want to simplify the navigation of your site by eliminating dropdown menus and the multi-tier menu since they are accessed by only the most experienced users. Aside from this, you may also want to cut down on the number of links in the sidebar or header of your site.
Increase your font size
As far as web design goes, typography is really important. On a computer screen, it’s hard to read a text. Therefore, we suggest that you make important things more prominent by increasing the font size. This is important for important texts, especially the headings. You may also want to up the size of other text as well.