• Ensure that your website is user friendly. It must be easy for anyone to navigate your website. Each page must have a clear heading on the tab and it should not be contradictory. If a customer visits your website and lands on the home page, everything that is important needs to be visible at the stage. It should be easy for them to find the products or services page, the information about your business as well as a clear visible Contact Us button.
  • Have a visible Contact Us button. As mentioned above, the Contact Us button or page heading must be clearly visible. If a customer wants to contact you, make it easy for them.
  • Add enough information about the business. Many people are tempted to add this information on the Home page. Although that seems reasonable, writing a whole essay on the Home page is not necessary and will deter customers. Add the bulk of the information about your business on the About Us page. If the customer wants to know your full history, they will know where to find it.
  • Keep your Home page content concise. You want to grab the attention of the customer as soon as they land on your page. Add information that briefly describes what your business is about, your products/services, and, most importantly, what you can do for them. It is important to note the benefit you can bring to your customer’s life.


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