Avoid Choice Paralysis
There is a marketing phenomenon called “choice paralysis”. This occurs when the users are provided with too many choices. While giving an option is great, customers may become confused when presented with several choices. No one wants a buyer’s regret, wherein he/she chooses a product then changes his/her mind later on. When customers spend more time than usual in selecting an item, they become paralyzed.
If customers are given too many choices, this causes them to avoid a particular service or task in most cases (Paradox of Choice), and this is what designers should keep in mind when it comes to designs.
As a solution to choice paralysis, make it simpler for consumers to find the product/service that best suits them. Let them know why a particular option is great, then recommend one they should choose. You … Read the rest