I am blessed to have been a member of “media” that dates back to “before-internet” and “before-digital”. This has allowed me an increasingly important advantage over those who do not understand what it was like before internet and relate to the changes that have re-formed how we do business today.
I recall as national sales manager in broadcast media, the conversation I had with a senior level executive at a large and well-respected advertising agency in Tulsa Oklahoma, in 1998. My group of radio stations were on the forefront of the internet. We were one of the first to proactively embrace the power of advertising online. I tried to explain how this form of “digital advertising” could greatly benefit the group of car dealers in the Tulsa market as this agency represented several large dealerships and multiple brands. I was … Read the rest
