Category: Web Design

Colors have an effect on a viewer’s feelings and mood. It is ideal to choose the color/s based on your target customers. Take their age, gender and cultural background into consideration, and add a little of your artistic creativity. This will result to the best color palette for your logo.

Do not Go Overboard, Which Could Let You Fall into the Cool Logo Trap

This will work in harmony with the “Be Simple” theme. It is a great thing to be innovative since you can experiment and work your way around to get the best design for your logo. Artists work this way.

However, there is a limit to everything. While you may have unlimited innovation abilities, their usage in the practical sense often falls prey to the innovation possibilities given by a product. Too much experimentation can lead to … Read the rest

Unique typography

The typography you use on your website, it makes an impression on your visitors about your business. It is important to choose the right typography of your brand name; you need a typography that can depict the image of your brand. If you want a modern and young feel of your site, then San serif would be the better choice.

However, choosing the font is your preference. When you are deciding on the right typeface, remember to think about the legibility, colour, and audience you’re targeting.

Use of Videos and Patterns as a Background

Showing the visuals is one of the biggest changes in web design concepts. You will notice that many websites trick its visitors by showing the appealing and eye – catching visual long homepage content. In addition, there are so many companies have opted for … Read the rest

• Go back to basics – It’s important that your logo grabs attention, but sometimes making it too flashy can tend to become a bit of an eyesore, especially if it’s for a large international company. Simplicity is a core rule, and even though some of you may think rules are made to be broken, in this case they are definitely not meant to be. Larger companies keep this rule close, with most major sporting brands keeping it simple yet effective, making them among the most recognised on the planet.
• Consider customisation – Throughout decades, there have been a number of different logo styles to grace advertisements on billboards and television. But which one of them looks the most unique and recognisable? A certain soft drink brand has been using the same font style for over a century, and has continued

The easiest way to approach the planning phase for UX projects is to determine the approach you think ought to be taken for a project, then examine the constraints and amend the approach based on these constraints. This should enable you to determine budgets and timescales if they weren’t given to you by your potential client beforehand. UX projects that are well planned are easier to execute and offer a higher chance of succeeding than those that are managed on an ad-hoc basis For designers working in the ever-changing field of user experience, it’s always important to consider the fundamental principles of design. At many levels, the nature of the work that we do constantly shifts and evolves-whether we’re designing for new technologies or different contexts, ranging from apps for personal use to cross-channel experiences. When we’re called upon to … Read the rest

“About Us” Page

The primary purpose of an “About Us” page is to inform the visitors about your company and what you do. The page should furnish visitors with background information they need such as the company’s history, awards and achievements as well as social proof and other authentic statements that can give your company image a boost.

A Clear Navigation Bar

A clear navigation bar is a plus to any website. Choose simple names for the tabs on the navigation bar and the web pages-logical naming of both tags and web pages should guide and direct visitors to a specific call-to-action.

Power Pictures and Graphics

Simplicity and succinctness are key in creating messages that are straightforward to understand. People are often impacted visually than textually, hence good graphic designs and images are more effective in engaging site visitors compared … Read the rest

No matter what your site’s conversions looks like, the main purpose your site exists is to convert. In fact, you are not really interested in a great looking site. You want it to have a high conversion; however, you may not be aware that what you do to make your site attractive can lower your conversions as well.

You want to design it in such a way that customers get a great browsing experience. You want to impress users when they get to your home page or at least hear them say “What a nice site”.

We are aware that people do not like hard-selling, but they are fond of buying. So, most sites present themselves like the usual department store. They are neat and orderly. Up front are popular brands and saleable items. In case you need help, you … Read the rest

Today, more and more web programmers are entering into the world of designing of the websites. One tends to spend more time on a certain website which has a very good visual approach and is more and more full of graphics and designs.

Who are these Web Designers? The most perfect answer for the same would be lying in each and every website one gets to go through every time he/she is online. They are the ones who are at the back end of each visual effect which may give us jitters and prove to be a sight of amusement through their working.

Web designing has very well and more proficiently evolved as a business in the present world. So many businesses have started to evolve which provide services related to the web design and their makings. They tend to … Read the rest

Lack of Clarity

If I click on a link labeled ‘Chicken Food’, do I land on a web page about ‘Food items for Chicken’ or ‘Food items made from Chicken’?

The purpose of an excellent design is to achieve clarity. It means lowering the cognitive load of a user when they’re trying to get through your web page.

Descriptive headings, visual hierarchy, fewer features with evident objectives are elements of a sharp design. However, avoid the following;

Inappropriate category names
Unexpected search results
Similar-sounding links
Barely visible prices or info
Unsorted content
Confusing/misleading navigation setup

Over-Simplicity in Design

If you give a user fifteen minutes to read through your web page content, two-thirds will prefer creative copies over plain information.

Flat designs are minimalist, painless to implement, direct, and easy on the eyes. But, if taken too far, they can … Read the rest

Put simply, the web site is simple to read and navigate on desktop computer screens, mobile phones, tablets, etc. Reactive design is needed because people now get the web on various devices. Smart phone and pill web browsing already accounts for a big proportion of web traffic and certainly will continue to improve. Nearly 50% of the traffic on EzineArticles.com comes from a non desktop computer device. Traffic: You do not want to lose traffic since your site is challenging to read and navigate. SEO: Responsive web sites have a tendency to rank higher in search results page. Competition: In case your site isn’t easy to understand, it is possible users certainly will go to your competitors.

Credibility: Whether you’ve an extremely good looking website, users will be more prone to spend some time browsing and trust your services or … Read the rest

In extreme cases you can try to run usability testing with test participants and resources you have in hands. Of course, we highly recommend to work with professionals and include user testing into each iteration. But again, any user testing is better than no testing at all.

If you decide to do the usability testing yourself follow these simple rules:

1. Don’t involve the same people as test participants more than once. You need a fresh look at the usability during every testing session. It sounds tempting to test product with a certain circle of people who are already open to help, but it is not that efficient.
2. Don’t get upset if you haven’t discovered all bugs during one test session. You are not a professional tester and neither are the participants you are testing. After a few test sessions, you