All about storytelling in websites

Yes, visual storytelling is quickly emerging into prominence in the web designing landscape. Though it’s not an entirely new phenomenon (you can come across write-ups focused on improved story-telling techniques on the web that were written 4-5 years back), it definitely didn’t enjoy the kind of attention as it does today. Visual storytelling is well poised to lead the pack of web designing trends.

Now, implementing visual storytelling in web design can turn out to be a daunting prospect, but acquainting yourself with a few tricks can always do wonders for you. Here are a few things that web designers can try out while telling a story through their works.

Storytelling does not necessarily have to be about complex visuals

Designers do not necessarily have to stuff their layouts with heavy images. If you can … Read the rest

Did you know that you have a lot of choices when it comes to designing a website?

You can choose a Dynamic, Brochure, E-Commerce, or Catalogue Website. It all depends on the type of business you have and how you want to engage with your prospective customers.

To decide on a website design that is right for you, ask yourself these questions:

• What type of business do you have?
• Who are your customers?
• Will you sell online?
• Do you offer a service?
• Do you sell products?

Once you’ve answered those questions, these are the website options for your business:

If you have a consulting business then you don’t have physical products. You offer a service to professional clients. A dynamic website with interesting sliding pictures of your business will grab the eye of your prospect and you can add all … Read the rest

Content is usually the last part of a web design project that is left behind. Yet, it is among the most critical elements of a website. What might be the reasons?

This is because it takes time for words to convert users into customers. However, when you add a striking design to great content, this can result to a winning combination.

What is wrong with the content included in a number of business websites?

• Since they are not up-to-date and fine tuned on a regular basis, it makes a website seem to be stagnant, making business convey an entirely different (unwanted) message to the target audience.
• It is presented in the form of facts and statements like for example “We started in 2009 and provide small businesses with web design services”. This does not address the problems of customers, or

The downside of Website Builder products is that the Website owner is locked into the templates of the Website Builder product. What this means is that the Website owner cannot make modifications to their site other than those specified by the template that they are using. If asked, the Website Builder manufacture can make minor modifications to an individual’s product but they themselves are locked into the templates of their products.

Computer programming languages intimidate many people. One look at a computer programming script and the average person mistakenly decide that this communication technique is beyond them. Looking at the design of an airplane can be overwhelming to a person who is not an airplane designer. By the same token, looking at a computer program can be intimidating to a person who has little to no programming experience.

The key … Read the rest

Right Color Choices leads to call to Action

There is a wide range of color schemes that appeal to various demographics. Therefore, you need to use colors that appeal to your target audience. Fortunately, you can expect a call to action, and viewers really follow what they are told or requested to do, but you need a clever copy.

Easy to Recall Identity

Perhaps the first and most important word to think about is your business name. It should be easy to remember, but there should also be an available web domain so you can register. If it is no longer available, you can use a business name generator to find the most suitable and, at the same time, available name.

Communication via Visual Presentation

Some people are busy or impatient to read content. So, it would be a lot … Read the rest

• Because Google said so. (This is kind of like your parents’ “because I said so” argument when you were little.) Google’s newest algorithm ranks mobile-friendly websites higher in search results on mobile devices. Now, if your website isn’t mobile friendly, Google will recognize that and be less likely to display it as a legitimate search result. That makes sense, since Google wouldn’t be doing its job if half of the results displayed were useless to mobile users.
• Set Yourself apart from competitors. Less than 10% of businesses have websites that are mobile-optimized, but it’s quickly becoming a top priority. So acting fast will give you a competitive advantage!
• It’s What Your Customers Want – and They Expect You to Provide It. In 2014, mobile users accessing the internet overtook desktop users for the first time in history! Increasingly, your customers