“About Us” Page
The primary purpose of an “About Us” page is to inform the visitors about your company and what you do. The page should furnish visitors with background information they need such as the company’s history, awards and achievements as well as social proof and other authentic statements that can give your company image a boost.
A Clear Navigation Bar
A clear navigation bar is a plus to any website. Choose simple names for the tabs on the navigation bar and the web pages-logical naming of both tags and web pages should guide and direct visitors to a specific call-to-action.
Power Pictures and Graphics
Simplicity and succinctness are key in creating messages that are straightforward to understand. People are often impacted visually than textually, hence good graphic designs and images are more effective in engaging site visitors compared to text alone. A dynamic engagement which can lead to higher sales figures
Provide Impressive Testimonials
Positive and impactful testimonials are excellent for boosting site traffic. If you are in the service industry that replies on customer service and referrals, positive and impactful testimonials that appraise your company’s services will drive grater tragic to your site. For instance, an outdoor event service business could have client testimonials about excellent service delivery and efficiency.
An Opt-in Box
The use of personal data is a sensitive issue today- companies need to gain consumers’ approval with regards to collection, storage, usage and distribution of their information. Using an individual’s data without approval can put an organization in trouble. Hence, providing an “opt-in” box for users will allow them to indicate their consent and method of contact from the company or organization, thereby recording their decision.
The main goal of any e-commerce website is to convert visitors to buying customers. The order confirmation page can also be called a ‘Thank You’ page.
It is only right to thank your customers each time they complete a payment and more importantly, it helps you to maintain healthy relationships and interaction with them, thereby increasing their returns to your site.
“Contact Us” Page
Any business that strives to engage its target audience needs to have a feedback channel where those interested in the company’s services or business can contact the relevant people for more information. Sign up for a customized domain email address and phone number and make sure you attend to your calls and answer your emails promptly.