• Recognize the fake web designers
  For that you need to check out their portfolio! Are they looking professional? Is the design of the websites that you found in their portfolio appropriate to meet your requirements? Have you found out some sample website designs that are logical, easy to use and responsive? Do they provide easy to navigate ability? Keep all these basic fundamentals in mind.
• Process of web designing
  The website design is a process of planning so make sure that the designer understands the search components deeply. Undoubtedly, there are many fake designers who are able to build professional websites that may lack in clear designing, relevancy, and informative images.
• Maintenance of the website
  The most common issue with fake web designers is lack of technical skills. They don’t let you update the content after the project has been completed. Without timely updating, the site may go unresponsive and outdated.
• Engage Customers through blogs
  If you are marketing your business over web but don’t have a blog column then you might be beaten down by your competition. Fake designers usually miss that column in order to reduce their work stress. A blog is a platform that allows you to drive your business and may help attract more visitors to your website.
• Testimonials
  Most designers include testimonials column from previous customers on their website. It’s a good idea to see what your customers are saying about your services. But fake designers sometimes don’t include such testimonials on their website due to not a very good record of customer satisfaction.

It is important to create a successful website that score high in various search engines and one that has an appealing appearance and a good functionality. If you are able to design such a site, chances are that your site can help expand your business and hopefully, that’s for a very long time!

• Make contact information visible and consistent.

Having visible contact information is what may potentially turn a browser on your site into a potential customer, without displaying your contact details clearly you may miss out on plenty of opportunities.

• Design an appealing, easy to use interface.

The old saying don’t judge a book by its cover does not apply to website design. Having a contemporary website with appealing colours and seamless navigation send a positive message to your customer.

• Get conversation going with live chat and contact form.

Local businesses sometimes can afford to wait for a phone call, so having a live chat available to communicate with customers online is essential. Capture the customer while they are on your site to maximise potential.

• Use defining and searchable keywords on the front and backend.

In order to be found, your business website should consistently feature the keywords that consumers will use most when searching for your products and services. Before drafting content for your site, write down a list of keywords that are most applicable to your business and that you believe consumers will type in most to find you.

• Update your page with regular content.

A lot of SMB think they have accomplished their goal once they have a website up and running, however your website will need constant maintenance and updating. Without updating the content on your site, Google rating may fall resulting in a loss of traffic through the site.

• Feature you social media content to start engagement.

Research has shown that nearly 90% of SMBs are lacking or have no social media widgets/icons on their homepage. For those SMBs investing in their social media presence, missing widgets or links back to your channels from your website is a gross oversight. Consumers today expect to be able to engage local businesses through Facebook, Twitter and other platforms; if you have a presence on these sites, they should be visible on your website.

• Ensure your site is mobile friendly.

As technology develops people are becoming more reliant on their mobiles, so not having a mobile friendly website would be shooting yourself in the foot. Making sure your site is available on all tech platforms is a must as mobiles develop so must your site.

The design of a website is considered to be the most important factor because that’s what customers look for when buying a product or service. There is no denying it. Sites that are professionally designed, generally attract more visitors than the ones that follow poor layout patterns and color schemes. So in order to gain customers’ trust and credibility, it’s important that your website is easy to use and manage and this ease of use can give you an edge over your competitors.

Appropriate color scheme, set layout pattern, placement of icons, the entire content of website, none of these factors can be overlooked if you really want to make profit out of it. This is what guarantees your business’ success. And this is what takes up most of your time thinking how things will work out because it’s the most crucial stage. It can make or break your business. So make sure you come up with the best outcome. Something that grab the users’ attention in their first minute of visit. Remember, first impression counts a-lot and you barely get more than one chances to do that. So step ahead and make a killer first impression.

Your website needs to be convincing. Put in meaningful information that is helpful to visitors. Omit the unnecessary details. Disregard long notes and descriptions, instead keep it short and concise. All these factors make up a good website. And a site that is thoughtfully designed, easy to navigate and has a crystal-clear message, leaves a positive impact on customers. On the other hand, the consequence of an unorganized website goes hard on the eyes because it’s far beyond your imagination. Imagine, if something which is going to set a base or foundation for successful business ends up frustrating your potential customers? You will be in trouble; in dilemma, in a nutshell. And if you’re thinking it’s only the giants in industry that gain all the rankings, then you’re wrong. It does require patience because you can’t get this job done overnight, but if it’s done considering all the aforementioned factors, then you will be found on searches.

Linking products and services to organizations distinctly

With products and services vying with each other on the digital horizon, it may become difficult for clients and customers to keep track of different players. A brochure builds the link between products and services with organizations with a sharp distinction that makes it easy for clients. The combination of touching a brochure and reading contents holds greater advantages over reading from a visual that flashes across screens.

Easy retrieval, wherever, whenever

A digital article can only be perused in certain situations. For instance, it may be necessary to be glued to a desktop, laptop or mobile awaiting an important mail or communication. Opening multiple windows is an option exercised only when required, and not as a matter of routine. A brochure on the other hand, offers individuals the luxury of reading contents at will without having to close down an active window on devices. The contents of a brochure can be read at ease, anywhere and anytime.

Highlight specialties with stunning visuals and wordplay for better impact

Marketing is all about grabbing attention. Nothing does it better than a brochure. Printing technology has advanced to levels where print quality can sometimes leave individuals awestruck. The texture, finish and gloss of paper, combined with rich graphics and incredibly designed fonts can leave a client or potential customer impressed beyond words. A successful marketing campaign or advertising blitz is one where eyeballs are not just grabbed, but grabbed repeatedly. The number of times a prospective lead goes through advertising content, the more chances of the lead converting into a sale or client.

Strike it right with the first impression

At times, a second chance may not be available. The pace at which advertising and marketing move across the landscape of business, it is imperative that organizations get the right shot, the first time around. A well-designed brochure can give a greater chance of showcasing products and services better. With great creative talent and a proper rendition and representation on paper, organizations stand a better chance of striking it right and striking it rich.

There are certain attributes that makes maximalist web design separate from the current trend of minimalism. One attribute is that the world beyond web design, including fashion, is embracing this new trend which means that web designers are in-step with current events that makes their creations even more profound.

Big Colours: Perhaps the most recognisable attribute of this new trends is the use of big, bold colour schemes. The more, the merrier it seems in terms of how colours can be combined to make new, exciting compositions. For web designers, this new, bold use of colours has opened a new world of possibilities.

Bold Textures: By mixing colour with layers of palette, it creates a more vibrant presentation that makes for an eye-catching design. The textures which are now seen in backgrounds and in sections of pages provides designers with a way of drawing attention to certain areas in a direct manner.

Brave Combinations: This new approach is not only enhancing colours and textures, but also creating new combinations of images, graphics, and technology that catches the eye and creates a new, over-the-top look.

Another attribute is that going all-out means a greater variety of choices. Because of the new software programs, you can choose to make each website distinct, attractive, as eye-catching as possible. Considering that change always creates positive waves, the timing of this new movement could not be better.

It is very user friendly.

This is the most important feature of CMS. Not everybody has the technical knowledge to operate computer software effectively. Having software that almost anyone can use to edit and update a website makes things a lot easier for those who are unfamiliar with the technical aspects of web design.

A website can be made search engine friendly right from the start.

When developing with popular CMS providers such as WordPress and Joomla, you are offered many features like page titles, meta descriptions and headers, to optimize your website for search engines. A number of keyword focused links can also be placed in the content according to your requirement.

Analytics are easily obtainable.

Analytics offer businesses a screenshot of what visitors think of their websites. With the help of CMS, website admins can log into their accounts and get instant analytical information regarding user behaviour, like time spent, bounce rate, point of origin etc. This gives businesses a better picture of customer requirements and allows them to update their marketing efforts accordingly.

CMS can be used by multiple users and across multiple devices.

With CMS, a number of users can log in and update the website anytime and from anywhere, without the requirement of any special software to be installed on their devices. Some CMS software even allows you to upload pictures via your smart phone.

Gives your brand a much-needed boost

Who says that every business has to stand out to thrive? For instance, locksmith is a small community and it gains trade from being the only proponent of an important service. For businesses that have tough competition, however, high quality branding is second to none.

A brand is all about how your customers perceive you. It is made from customer facing element of your business – the policy of your customer service, how you tackle their queries, the tone of copywriting, the name of your company, and – above all – how your brand looks.

The logo of your company, the website layout and marketing materials, chosen colours and font, give the first impression to visitors of what your business and company is like. A professional graphic designer knows how to manipulate these elements to make sure your customers perceives you in a positive way. Remember, while a weak brand is instantly forgettable, a strong brand is hard to forget.

Prepares your business for future

A picture has the power to communicate message in a more effective and better way. Also, it explains the complex message much faster than a paragraph can ever. This, certainly, is going to be the most important tactic for business to catch the attention of audience in the near future.

It is a known fact that internet users are short on patience and switch from one page to the other within a few seconds. The best way to hold their attention span is by creating graphics that are attractive and captivating. One of the finest examples of image communication is the symbol based language of emoji. Also, the major search engine stresses the importance of improving image searches.

Solves issues and problems creatively

Modern businesses can never have several creative thinkers that actually is good because graphic designers have the ability to solve the problems in a creative way. This creative problem solving skill make them high in demand. Throughout a graphic designer course, students are bombarded with one problem after another and are motivated and encourages to experiment and find their own unique visual solutions.

Consequently, such a professional can extend help in many ways such as with your business decisions. The area might not be related to their expertise but they can show how to look at it from a different perspective altogether.

Saves times

Time is precious. If you are running a business, it is apparent you might not have sufficient time to take care of graphic design. Good and attractive design is not something you would stumble upon. It is the right blend of skills that need a specialist training and a lot of practice. It will take you several years to master the software required to complete graphic design projects to a professional level. However, when you hire a graphic designer, you do not have to worry about anything.

Expense is lowered

Your business will get an exposure and promotion which is less costly than advertising on offline options like print media, mass media, etc. Sometimes internet advertisements come free.

Advertisement opportunities

The internet provides an advertisement friendly environment. The Facebook ad option can help in reaching out to a huge customer base. Also you can take the help of SEO experts in improving your website rankings that will increase your web visibility.

Customer convenience

Your website will make it easier for your customers who will browse through your products and services online than physically visit your store.

Increased customer base

If you own a store, it has a limited spatial outreach. You can expect good business within your locality and maximum popularity within your city limits. However, an online presence for your business would imply an exposure at international levels.

Increased accessibility

A website has no specific duration like a store, which remains open at fixed timings. People can visit your website at any time of the day and look into your products.

• Focus On Essential Elements: One important thing every design should keep in mind while creating a website is that they need only to focus on essential elements. It means that you need to understand that web designing is more than just good design. So, you should only concentrate on the elements, which are essential for your business rather than focusing on other things.
• Reduce Number Of Web Pages: Another way to simplify your design is by reducing the number of pages on your website. It helps to boost the loading time of your webpage. So many pages may confuse your visitor and simple design with minimum pages may encourage them to visit all pages, which helps to boost the ranking of your website.
• Limit Your Color Scheme: To simplify your web design, you should give some time to yourself and choose a color that matches your objective and look appealing, which attract your customer rather than distracting them.
• Browser Compatibility: Last but not the least, of course, to simplify your web design, you should check its browser compatibility. You should check your website work on different responsive gadgets or not. If it is not working on different devices, so, you should make it mobile-friendly before launching it.

1. answers to most of the questions which users can get after going through the web page. If the navigation and website architecture isn’t designed properly, the user will find it difficult to comprehend how the system works. A well thought and structured design along with clear and concise quality content direct the user towards availing the services or making a purchase. Thus, well-planned structure reduces the mental load. Once this is achieved, it will be easy for the user to navigate through the website.
2. Use Minimum Fill in Forms: In every project which is designed to cater to the specific needs of the user, try to keep users requirements minimal. First-time visitors will like if they don’t have to fill in long forms to try out your service. Basically, remove all barriers, a user registration using a long fill in the form is enough to cut down on the incoming traffic.
3. Divert users attention towards your USP: A website contains both static and dynamic content, some aspects of the user interface are more attractive than others. Attractive content, images and videos should be used to attract customers towards your USP (Unique Selling Proposition).
4. Strive for Attractive Content-Rich Interface: Modern web designers focus more on the visually appealing interface, and they neglect architecture of the web page and content. A good mix of design, layout and content will drive more quality traffic to the webpage.
5. Strive for Simplicity and Effective Writing: The content on the web page should be clear, concise and properly structured. As it helps the user to find the required information easily.
6. Innovate But Not Distract: An impressive web design uses innovation and creativity. Use white spaces or negative spaces as per the requirement. A white space is the area of the page that is empty, mainly used between the images and videos.
7. Aesthetically Appealing – Target As Per The Niche: Every industry or segment caters to specifically targeted customers based on factors like age, geography and gender. The design of the web page should be explicitly designed to target selected niche.
8. Build Online Credibility and Trust: Nowadays everybody is present on social platforms, users and business enterprises both. Use your web page to build trust and credibility on social platforms. A testimonial from the existing clients is a great way to do this.
9. Optimized Web Page: Web page should be optimized to load faster without compromising on quality factor.
10. Responsive Web Design: Due to increase in handheld devices and data penetration. Mobile devices are the main source of traffic on the website. Web pages should be responsive to load in any device irrespective of the screen size.

Thus, a web page should be designed keeping in mind, the user and business needs. Use these web design principles to get an aesthetically appealing and result oriented web page.