- Go back to basics – It’s important that your logo grabs attention, but sometimes making it too flashy can tend to become a bit of an eyesore, especially if it’s for a large international company. Simplicity is a core rule, and even though some of you may think rules are made to be broken, in this case they are definitely not meant to be. Larger companies keep this rule close, with most major sporting brands keeping it simple yet effective, making them among the most recognised on the planet.
- Consider customisation – Throughout decades, there have been a number of different logo styles to grace advertisements on billboards and television. But which one of them looks the most unique and recognisable? A certain soft drink brand has been using the same font style for over a century, and has continued to dominate the soft drink industry for just as long, and even though keeping it simple is key, it is also important to incorporate a little bit of unique and creative flair.
- Accept public criticism – In the last decade or so, social media has boomed massively and continues to do so, and with the growing amount of people that use it, almost every man and his dog has developed an opinion about something or other. This is why it is important to accept feedback and criticism from the public, negative or otherwise. In saying that however, you must learn that not every opinion is going to be clear cut and nice, and must expect the occasional troll or harassment.
- Add personality – Yes, the first rule states that you need to keep it simple, but this doesn’t mean you need to make it completely bland and devoid of any emotion. Adding a flair of personality brings your logo into the limelight, making it noticeable and leaves an impression in the viewers mind. If the logo leaves an impression, this may lead them to have interest in the product and in turn it may even create a new customer for the company. There are a number of companies that have done this, and have moved on to become multi billion dollar industries.
- Understand colours and their effects on the human psyche – It is widely known that colours have a certain effect on the human mind. A number of green shades can represent balance and tranquillity in the mind, whereas strong reds can cause the mind to view it as hostile and angry. However, when colours are mixed, they can influence the mind in a multitude of unforeseen ways and can leave a lasting impression. McDonald’s is one such company which employs strong red’s and yellow’s, making it instantly recognisable as a fast food company, with yellow employing an emotional response and red employing a physical one, linking hunger and desire to one another.
Category: Web Design
The easiest way to approach the planning phase for UX projects is to determine the approach you think ought to be taken for a project, then examine the constraints and amend the approach based on these constraints. This should enable you to determine budgets and timescales if they weren’t given to you by your potential client beforehand. UX projects that are well planned are easier to execute and offer a higher chance of succeeding than those that are managed on an ad-hoc basis For designers working in the ever-changing field of user experience, it’s always important to consider the fundamental principles of design. At many levels, the nature of the work that we do constantly shifts and evolves-whether we’re designing for new technologies or different contexts, ranging from apps for personal use to cross-channel experiences. When we’re called upon to solve design problems that we haven’t solved before, design principles provide a sound basis for devising innovative solutions. All of these trends have required us to look at design afresh and come up with new interaction models, design patterns, and standards-many of which are still evolving.
Visual design trends shift as well-sometimes for the better; sometimes not. For example, in the recent past, we saw the prevalent use of small, light-gray fonts that were both too small and too low contrast for good readability-for almost anybody, not just those with serious visual deficits. Now we’re seeing bigger fonts-solving that readability problem. UX Design Principles course provides foundational level skills for those interested or working in user experience design. The workshop covers aspects of designing for web, apps, and mobile. This UX workshop is suitable for designers, business analysts, product managers, and developers. No UX or design previous experience is required. It serves as the foundation for the UX Classes as well as the UX Certificate program at American Graphics Institute.
User Interface Design is its complement, the look and feel, the presentation and interactivity of a product. But like UX, it is easily and often confused by the industries that employ UI Designers. User interface design (UID) or user interface engineering is the design of websites, computers, appliances, machines, mobile communication devices, and software applications with the focus on the user’s experience and interaction. UI Design is closer to what we refer to as graphic design, though the responsibilities are somewhat more complex. Human-Computer Interaction (HCI) integrates concepts and methods from computer science, design, and psychology to build interfaces that are accessible, easy to use, and efficient. There are three factors that should be considered for the design of a successful user interface; development factors, visibility factors and acceptance factors. Development factors help by improving visual communication. These include: platform constraints, toolkits and component libraries, support for rapid prototyping, and customizability. Visibility factors take into account human factors and express a strong visual identity. These include human abilities, product identity, clear conceptual model, and multiple representations. Included as acceptance factors are an installed base, corporate politics, international markets, and documentation and training. There are three fundamental principles involved in the use of the visible language.
User experience online is very similar to the user experience you get when going to a grocery store. You want a pleasant time without any hassle. You want to be able to navigate the store quickly, get what you need right away, head to the checkout line without a wait, and get back home. You don’t want to deal with a slow cashier, items not where they should be or out of stock, hostile employees, or a crammed parking lot. You simply want what you came for (groceries) and be on your way. Stores understand this and have spent a considerable amount of time and money to help you navigate the store easier, make sure items you want are in stock, and to provide fast and friendly checkout lines. It may seem a bit corny to think of UX design in terms of going to your local grocery store, but the experiences are similar. Our customers are visitors to the sites we create, and the groceries are the content in which they came to the site for. For those of us who go to the store, it’s easy for us to pinpoint things that irritate us or think should be improved. However, when it comes to our own designs and user interfaces and the creation of them, we may not be able to point out these irritants ahead of time before users do. We can fix this by taking a step back and look for these weak points in our design, so that we don’t cause them unnecessary frustration and keep them on our site so they can get to the content they were looking for. To help us designers step back and look at our designs and user interfaces from the eyes of the visitor, let’s run through some do’s and don’ts to look out for so we can help them get exactly what they came for without irritation or a bad UX.
- DO: Provide a similar experience regardless of the device Visitors are coming to your site using many different types of devices. They can visit your site on their desktop or laptop, tablet, phone, music player, game console, or even their watches. A big part of user experience design is ensuring that no matter how the visitor sees your site, they are getting the same experience they would if they were to visit from another device. This means that if a visitor is seeing your site on their phone, they should still be able to find everything they need without trouble just like they would if they were viewing your site on their desktop at home. A seamless experience across all of your devices helps keep your users on your site regardless of the device they are using.
- DO: Provide instantly recognizable and easy-to-use navigation The key to providing a pleasant user experience for users is to understand that they are in search of content. They want information that you are providing on your site. The way they get there is by using your site’s navigation to quickly get to the content they are looking for. Provide a user-friendly navigation system that is easy to recognize and easy to use. Design your navigation in a way that gets visitors where they want to go with the least amount of clicks as possible while still being easy to scan and locate where they need to go.
- DON’T: Letting the design of the site hinder the site’s readability The design of a site or user interface should never interfere with the user’s ability to consume the content on the screen. This includes having busy backgrounds behind content or poor color schemes that hinder the site’s readability. Busy backgrounds cause a distraction and take attention away from the content, even more so if the busy background is directly underneath the content. In addition, be careful not to use color schemes that decrease the contrast of the typography on the screen (i.e. light gray type of a white background). Focus on the typography of your site to ensure issues such as line length, line height, kerning, and font choice doesn’t pose issues for readability.
- DON’T: Hindering a visitor’s ability to scan the screen As I mentioned above, users and visitors alike often scan the screen quickly before settling in to read any one particular thing with focus. Users often scan for visual cues such as headings, pictures, buttons, and blocks to know where they should focus their attention. If you start removing these items, it makes it hard for users to scan your content to find what they are looking for. Using appropriate headings that are easily seen, pictures to illustrate points, buttons for navigation, and blocks of content that are unique or important help users scan the screen to find what they need.
“About Us” Page
The primary purpose of an “About Us” page is to inform the visitors about your company and what you do. The page should furnish visitors with background information they need such as the company’s history, awards and achievements as well as social proof and other authentic statements that can give your company image a boost.
A Clear Navigation Bar
A clear navigation bar is a plus to any website. Choose simple names for the tabs on the navigation bar and the web pages-logical naming of both tags and web pages should guide and direct visitors to a specific call-to-action.
Power Pictures and Graphics
Simplicity and succinctness are key in creating messages that are straightforward to understand. People are often impacted visually than textually, hence good graphic designs and images are more effective in engaging site visitors compared to text alone. A dynamic engagement which can lead to higher sales figures
Provide Impressive Testimonials
Positive and impactful testimonials are excellent for boosting site traffic. If you are in the service industry that replies on customer service and referrals, positive and impactful testimonials that appraise your company’s services will drive grater tragic to your site. For instance, an outdoor event service business could have client testimonials about excellent service delivery and efficiency.
An Opt-in Box
The use of personal data is a sensitive issue today- companies need to gain consumers’ approval with regards to collection, storage, usage and distribution of their information. Using an individual’s data without approval can put an organization in trouble. Hence, providing an “opt-in” box for users will allow them to indicate their consent and method of contact from the company or organization, thereby recording their decision.
The main goal of any e-commerce website is to convert visitors to buying customers. The order confirmation page can also be called a ‘Thank You’ page.
It is only right to thank your customers each time they complete a payment and more importantly, it helps you to maintain healthy relationships and interaction with them, thereby increasing their returns to your site.
“Contact Us” Page
Any business that strives to engage its target audience needs to have a feedback channel where those interested in the company’s services or business can contact the relevant people for more information. Sign up for a customized domain email address and phone number and make sure you attend to your calls and answer your emails promptly.
No matter what your site’s conversions looks like, the main purpose your site exists is to convert. In fact, you are not really interested in a great looking site. You want it to have a high conversion; however, you may not be aware that what you do to make your site attractive can lower your conversions as well.
You want to design it in such a way that customers get a great browsing experience. You want to impress users when they get to your home page or at least hear them say “What a nice site”.
We are aware that people do not like hard-selling, but they are fond of buying. So, most sites present themselves like the usual department store. They are neat and orderly. Up front are popular brands and saleable items. In case you need help, you can contact customer service via the chat box.
This system works efficiently for companies that have inventories similar to department stores like Amazon and other large online retailers. However, this may not suit you.
Only a number of businesses supply products in 3-digit numbers. Most of them present a major product/service that has a few additional options. In reality, small-scale businesses should aim to limit the products they offer.
Instead of being a browsing experience, the website of most businesses should serve as a complete sales presentation from beginning to end.
The probability that customers will buy a single product from large online retailers is very low. The probability that customers will buy 1 out of 1000 products is a lot higher. Such retailers can afford to present a nice window-shopping atmosphere since they are not bent on selling a single item.
This is not the case when it comes to your business. Since you are trying to sell a small range of products/services, you cannot afford window shopping.
When users reach your site, they should go throughout a well premeditated sales process from beginning to end. Therefore, your website should be designed to make conversion-minded navigation a lot easier.
You don’t just like customers to feel good when they leave your site. You want them to order a product/service before they leave.
Today, more and more web programmers are entering into the world of designing of the websites. One tends to spend more time on a certain website which has a very good visual approach and is more and more full of graphics and designs.
Who are these Web Designers? The most perfect answer for the same would be lying in each and every website one gets to go through every time he/she is online. They are the ones who are at the back end of each visual effect which may give us jitters and prove to be a sight of amusement through their working.
Web designing has very well and more proficiently evolved as a business in the present world. So many businesses have started to evolve which provide services related to the web design and their makings. They tend to provide services in the field of designing and making their websites much more advanced in terms of graphics and various other aspects charging nominal fees.
One may tend to ignore a website with more and more knowledge, but never ever a website giving knowledge in a manner more and more precisely and graphically and visually well constructed. Well, this term web designing just as web very well revolutionized the terms and conditions of networks.
Sure, it involves a series of programs and many strings of codes. These programs and codes when used in a much more advanced and periodic way tend to produce results affecting all the users worldwide. These web designers are the main key players behind all the work we see in every website.
Their reach is not only fixed to websites but to pages and many more sites. They have re-revolutionized the way we look at our computer screens and their appearance, making them from black and white to colorful and pretty much attractive.
Websites need to be much more attractive and more explainable towards the audience, which we tend to target. They are in a huge demand in today’s world as they tend to change our perspective towards the outlook of the world.
Lack of Clarity
If I click on a link labeled ‘Chicken Food’, do I land on a web page about ‘Food items for Chicken’ or ‘Food items made from Chicken’?
The purpose of an excellent design is to achieve clarity. It means lowering the cognitive load of a user when they’re trying to get through your web page.
Descriptive headings, visual hierarchy, fewer features with evident objectives are elements of a sharp design. However, avoid the following;
Inappropriate category names
Unexpected search results
Barely visible prices or info
Confusing/misleading navigation setup
Over-Simplicity in Design
If you give a user fifteen minutes to read through your web page content, two-thirds will prefer creative copies over plain information.
Flat designs are minimalist, painless to implement, direct, and easy on the eyes. But, if taken too far, they can lead to boring colors, basic text, handicapped usability, and a generic website.
There’s a fine line between the two outcomes.
The ultimate design goal is clarity. While simplification helps this objective, overdoing it may stifle creativity and reduce the visitor’s inspiration to stay.
Weak/Absent Responsive Design
Of the total time a person spends online, mobile users account for 71% in the USA & China, 61% in the UK, and 91% in Indonesia. 52% of them refuse to engage with companies whose websites exhibit poor optimization for small screens.
Responsive web page design allows flexible viewing, hassle-free, and quick usage.
It offers you easier analytic reports, lower bounce rates, enhanced conversion rates, and some cost-cutting. Also, 80% of mobile phone searches about local businesses convert.
While mobile-friendliness isn’t an official Google ranking factor for websites yet, it has become a crucial element when the search engines consider web pages’ efficiency.
Non-Scannable Text Organisation
HubSpot research reveals that 43% of visitors skim through the content. If it fails to seize their attention, they bounce.
Also, easily scannable content boosts readability by 47%. Needless to say, the visitor must be able to skim through your content, be it for a blog post or a web page.
Avoid long, cluttered paragraphs. Use bullets. Use the white space to your advantage. Use Bold and Italics with moderation.
You need winning section headers. Use subheadings. Aim for a bite-sized chunk of content. Using images and videos in context help by breaking your text. They help a user grab the point quickly.
Don’t Delay the Launch Chasing After the Perfect Website Design
Your site must appropriately emphasize its objective, be user-centric and detailed. If you find your web pages lacking in more than half of the factors I mentioned earlier, halt the launch and think about alterations.
However, there is no point chasing the most flawless look & feel. With times, audience accumulation, and overall purpose, new issues in web designing will always crop up.
Put simply, the web site is simple to read and navigate on desktop computer screens, mobile phones, tablets, etc. Reactive design is needed because people now get the web on various devices. Smart phone and pill web browsing already accounts for a big proportion of web traffic and certainly will continue to improve. Nearly 50% of the traffic on EzineArticles.com comes from a non desktop computer device. Traffic: You do not want to lose traffic since your site is challenging to read and navigate. SEO: Responsive web sites have a tendency to rank higher in search results page. Competition: In case your site isn’t easy to understand, it is possible users certainly will go to your competitors.
Credibility: Whether you’ve an extremely good looking website, users will be more prone to spend some time browsing and trust your services or products.
First, ascertain if this is a job that could be performed by you or if you want to outsource it to a pro. Whether you’ve a blog, like WordPress, you can choose a WordPress Theme that’s already reactive. Refer to the aid section of your blog provider web site if you are unsure how to do that. If you have a HTML\/static website, you can edit your design with added media queries to your code. If you are not experienced in coding, you may select to outsource the work. You may want to use caution in any type of outsourcing process.
Prior to hiring a programmer to encode the responsive design, ensure you are utilizing a reliable site and that the individual or business has a solid reputation. If you post an advertisement on a freelance project web site, use caution if the response to your ad says pre scripted as these are usually not services you would like to use. Confirm the individual you employ is real in their work and able to communicate in relation to your needs. As a side note, the cost may fluctuate depending on whether your web site needs to be completely re coded or in the event it may simply be edited by adding media inquiries. Often times you cannot fit everything on a mobile site. Create a list of what must be incorporated on the mobile edition and what may be left out.
In extreme cases you can try to run usability testing with test participants and resources you have in hands. Of course, we highly recommend to work with professionals and include user testing into each iteration. But again, any user testing is better than no testing at all.
If you decide to do the usability testing yourself follow these simple rules:
- Don’t involve the same people as test participants more than once. You need a fresh look at the usability during every testing session. It sounds tempting to test product with a certain circle of people who are already open to help, but it is not that efficient.
- Don’t get upset if you haven’t discovered all bugs during one test session. You are not a professional tester and neither are the participants you are testing. After a few test sessions, you will most likely have to get rid of the most visible usability bugs.
- Be patient with test participants. Avoid pressing them with questions. Try to play a therapist role. Ask questions instead of stating the facts. For example, if you are not sure what’s the test participants’ opinion, ask them about their opinion. If they look surprised but say nothing, ask them what has surprised them.
- Make at least some documentation out of test session. Take notes, make audio or video records if it is possible, ask questions
It works because crucial bags are usually easy to spot when taking a fresh look. When you take a look at your work, you might not notice anything irrational about the usability simply because you know exactly how this or other function should work. So, you need somebody else to test it.
The only thing you should pay attention to is not to fall into the temptation of choosing, as test participants, people who are related to the project’s development. They might be biased out of their passion to the product itself, with all its vulnerabilities.
Hallway Usability Testing
To run this kind of user testing you need to show your design to a random person you can meet in the office hallway. The only condition is that this person shouldn’t be involved in your project. Using this method wouldn’t let you test the product on your target audience as it is unlikely that you share the same hallway with them (but who knows). Still, it will help you disclose some major usability bugs and avoid the greatest mishaps.
In case Do-it-yourself usability testing domain knowledge is not that important. Usually, it has a very little to do with usability. Usability is about universal things like navigation, page layout, visual positioning, etc.
You can run the Hallway Usability Testing regardless of the development stage. To get the most of it ask your test participants questions about functionality like “Can you add the item to your wish list and delete it from there?” Simplify even more by asking what do they think this button should be responsible for. If they don’t know or got it wrong, try it again with another person. If you’ve got the same answer from at least five people and it’s negative, give this case a name of scenario and open a bottle of wine. You have just found a usability bug and have a chance to fix it.
You can guess the simplicity of this method out of its name. It helps designers to understand if they have succeeded in visually communicating ideas. It works well when validating landing pages, graphic designs, marketing materials, logos, etc. The idea is simple. Just show your work to the test participants and give them five seconds to have a look at it. Then, take it away and ask what the main idea of what they have just seen was. Their answers will tell you whether you succeeded in translating concepts into visual language or not.
What to do with feedbacks gained during the testing session
There are two the most important outcomes out of each test session: list of the most disturbing usability bugs that were caught by test participants and the list of the most prioritized bugs to be fixed until the next test session.
This mode of presentation to attract a viewer or a visitor depends on the element of Flash used in the design of the website. It is a mode of projecting visuals with an aim to enrich a website’s overall image. Thus, a Flash website always commands a good demand across the globe.
Salient advantages of using the Flash modes in the design of a website:
- Vector graphics
- Cross-platform compatibility
- Scope for Special Fonts
Flash applications not only perform script actions and collect data for appropriate presentation, but also do most of the things that server-side scripts can do. Further, Flash can work wonders when the website is projected over systems that operate on Netscape, IE, Mac or PC. Since they are vector-based, Flash movies load faster and save precious time of the users downloading the needed audio-visuals.
Those who intend to reckon the above positive aspects to project their products and services need to explore a suitable and professional expert to design the website. To tap, attract and engage the desired target visitors, various companies possess expertise to develop Flash elements of conceptual treatment, creativity, perfect use of graphics and colours. This versatile Flash has evolved hundreds of solutions to meet the client’s varied needs and applications.
In particular, educational institutions including universities have benefited from these value-added services provided by qualified professionals. They depict the institution, campuses, facilities and other information through a highly interactive audio-visual medium.
Alongside the Flash intros that supplement an institutional website, the designers can also conceptualize the logo, be it of a school, college or a university for an impressive impact. Flash-based websites are extensively used for corporate and allied presentations. Consequently, a new dimension is attached to showcase organisational strengths.
After all, a perfect quality audio-video (AV) presentation acts like a powerful catalyst in all the modes that rely on a linear or an interactive interface with user-friendly options to switch between the sections during the presentation. Rest of the things depend upon the professional abilities of the people who are hired to accomplish a particular job.
Why Is Website Designing Necessary?
- Now the world is commercialized and globalized. You can’t peddle your items/services on streets if you are thinking of a big business plan or even of a small plan.
- Today the most of the people in world search items and services on the internet so you need a platform where people can access your services.
- If you want to offer a different type of services you can’t sell all the items at one shop like a grocery store. So, you need a platform where you can sell multiple items and services.
- World is becoming fast paced today. So, unless you don’t have a website your business may not catch the pace the world is going.
- So, for multiple reasons like speedy and easy access, better communication with customers and clients, displaying multiple services at one time and reaching out to people far you need to have a website.
Which Are Most Important Types Of Website Designing
- Static Designing
- Dynamic Designing
- E-commerce Designing
- Flash Designing
- One Page Websites
- Fixed Page Designing
What Qualities Should A Good Website Have?
- User-Friendly: A website’s goal is to catch its customers. So, it should be easy and lucid in access for people visiting it. Its pages should open quickly; it should have good images, info-graphics to attract people and so on.
- Plagiarism Free & Informative Content: The content should not be copied from other platforms. It should also be informative to the people. You should follow many other parameters to present content to the people in a good way.
- Good SEO Parameters: It should have all the parameters followed by Search Engines like Google, so that it can appear on relevant pages of the search engine and people can easily access it.
- Responsive And Quick In Access: Many times users find problems in accessing different pages of a website. They get disappointed when they try to click some information relevant to them but they can’t reach the desired page doesn’t respond on click.
- Legible Fonts: It should have legible fonts which could easily catch the eyes of the reader. If some content or headlines can’t catch the written material the website may miss the targeted customer reach.