Category: Web Design

Affordable Website

I have seen countless websites go bust-that is-not provide any kind of return on investment. This is why I broke away from the old paradigm of “if you build it they will come” and created Buzz Marketing. I believe in straightforward and modern web design that is easy to access on any kind of device, but the big question that people don’t ask is, what comes after that? My answer: Every website needs buzz factors to drive the best possible traffic. These buzz factors are different for every business and there are no silver bullets. Here are some common website buzz factors that can move the needle on a small business website.

As with any web project, it takes some research and experience before considering which marketing approach may yield the best results for finding desirable web traffic. Even though most business owners don’t like to hear this, it’s important to note that most marketing, despite all of the digital drumbeats promising this and that, is still an exercise in trial and error. Don’t believe that? You are likely 30 years younger than me-just a guess.

Of course, a website does not market itself. It has to be tied into your business model in a way that makes sense for your business. This takes effort and costs money, and it is as important as the website itself. If you’ve been in business for a while this insight is likely redundant, but I’m primarily writing this for new business owners who are at the mercy of many suspect services all clamoring they have “the best” marketing solution.

I’m here to tell you there is no best marketing solution. Every factor that makes marketing work for a company is a variable, and learning to understand those variables for your particular business will be a likely indicator of your future success.

Anyway, to make an affordable website happen for a reasonable design fee, the basic website may lack some goodies like professional copywriting, logo design, virtual tours, e-commerce, a blog, a booking system, a food menu, an event calendar, SEO, and the list goes on! No worries, as I often tell clients, it’s OK to build your website as time and money allows.

If you’re a new business, I don’t recommend going in debt for a website unless you are planning an online business–which in this case–is your virtual storefront and you need what you need to be in business.

What’s important for most non-eCommerce businesses is that you purchase only what you need when you need it. The DIY website is a possibility for business owners that have the time to figure out how to make a website. It’s not for everyone, however.

Consider finding a reasonably priced website starter package from a website design expert that gives you time to focus on growing your business income-not your expenses. If you don’t have the patience and skills to do this yourself, consider a freelance partner who has a pedigree to make it happen for you.

Fonts That Are Suitable For Website

On website platforms, you will have standard fonts to choose from if you build the website without HTML skills. Whereas, with typing out the code you have the freedom to choose the font you desire the most. Steer away from overcomplicated font styles such as Parchment or Blackadder.

When it comes to banners and sliders you have to think about the corporate image and the product or service. If you are promoting a special that is for a specific occasion, such as Valentine’s Day, then by all means use a fancy text type. You would, however, have to make sure that the entire advert is not in this fancy text as it could be overwhelming to the eyes. Choose a specific keyword to apply this style to so that a viewer can read it easily and be drawn to the advert.

Generic sliders that are always on the page need to be as standard as possible but need to be eye catching too. These website sliders also need to be dynamic so every few months make a few adjustments so that the visitor can see that the website is always changing and being updated to keep it current.

A professional website has to be well planned. The website designer will select sliders and banners that will suit the business’s website and will select fonts that are relevant. You will notice that they, too, will choose a simple legible text type which is easy to read.

Web2Go is a Gauteng based website development company, with over fifteen years’ experience in the digital industry. Founded in 2002, Web2Go focused on providing clients with an all-round digital solution.

Digital Image Processing

Google Search Algorithm for Images:- Google Search algorithm has been totally changed. Now Google can read the images better ways and display the quality result in their search engine. Google can able to find and read the images/photos and display similar category image result online. So its good for having photo editing processed by an expert for quality and get found in Google search. Having Digital Image can increased accuracy, higher speed.

Flexible Formats:- As per the requirement, Image can be made available in any desired formats.

Important in Online e-commerce Word:- photo editing provides visual results that you may or may not want to show. So it directly talks to people and makes an impact on the people’s mind. If we display quality pictures where the user can interact and show the interest for (shopping). If image quality and representation are not up to the mark there might be more chances to lose the business or customers.

Digital Image Processing plays a very important role in education:- Via Digital Image we can transfer advanced pieces of knowledge in linear algebra, statistics, probabilities, signal processing, geometry, algorithms, machine learning, data science and software development. Digital Image can display any situation precisely eg. medical diagnosis done with more precision and accuracy instead of old-school methods of identifying based on visible symptoms leading to loss of revenue for doctors.

Digital Image Processing in Publishing world:- Nowadays every book is available on the digital platform. Peoples demand and needs are changing so having optimized digital book is need of today’s generation.Importance of photo editing Processing it plays an increasingly important role in many aspects of our daily life, as well as in a wide variety of disciplines and fields in science and technology,

In the world of business, every small and big thing is going to be analyzed. So, you will have to put in your best efforts to ensure that all the images adhere to the same professional standards.

Optimize or Tweak WordPress Website

Install a caching plugin

The pages of WordPress website are dynamic, which means that they are created on screen for each instance. If you install a caching plugin, however, the screen view of a page is cached when it is loaded and then it is available again for other users to see without it having to be reloaded every single time.

Optimize your images

Images look great on a website and they do help to engage the reader, but they can also be very large files if you don’t optimize them for the web. Check the file sizes of your images and, for the large ones, edit them in a photo editing application and save them in one of the more efficient file formats, such as JPEG.

Don’t upload videos to WordPress

You can upload videos to your WordPress website, but that is a very inefficient way to display videos. It is much faster and it will take less bandwidth if you host your videos on a site like YouTube and then simply link to those videos from within your website.

Keep your WordPress website up to date

WordPress is frequently updated, as are some of the plugins that you are probably using, and it is important that you optimize your WordPress website by keeping up with those updates. Not keeping up with the updates could make your website slower and it could leave your site vulnerable to security threats.

Use slider plugins that have been optimized for speed

Slider plugins are great for adding a professional look to a website, but some sliders are very badly coded and they can slow up a WordPress website significantly. As a general rule, it is better to use fairly straightforward slider plugins and not the ones that have lots of flashy animation effects included with them.

Split very long posts into multiple pages

If you have very long posts, they can take a long time to load, especially if the post contains images as well. However, if you use the “next page” tag in WordPress, it will split a long post into separate pages that each page will be loaded only when the user clicks “next page”.

Create And Optimize XML Sitemaps

  • Use Plugins To Generate It Automatically: First and foremost thing you need to do is the creation of XML sitemap using available plugins like Google XML Sitemap. It’s a tool that is designed to make your work easier than before, thus, you should invest your time into this, to reap all its benefits.
  • Submit It To Google: After you create an XML sitemap, now it’s time to submit it to the search engine to Google search console. It’ll help you discover if any mistake, so, you can correct it timely and resubmit it for the indexing of all the important pages on your website.
  • Set Your Priority List: While creating the XML Sitemap, every page should give priority, as every page on the website is important. And being a marketer, you want ranking from all the pages to get the better results from your efforts. This may help the Google crawl your complete website for better ranking.
  • Include Only Direct URLs: If you have multiple pages for a similar keyword, so, instead of confusing the search engines, you should submit only the accepted version of URLs. It’ll cut the search engines confusion and make it easier for them to index your particular page that further plays a vital role in boosting its ranking,
  • Keep Your XML File Small: If the size of your XML sitemap is large, so, it may put a great strain on your server, which affect its loading time and affect user-experience at the same time. Therefore, it is always good to submit as small size as possible for indexing.

These are a few tips that help you create and optimize your XML sitemap. Though it is not the end, there are many other points you need to take into consideration and if you don’t have enough time and knowledge regarding the same. Do invest in a professional, as they make SEO practice easier for you and help you make a brand in the cut-throat competition.

Improve Website UX to Boost Conversions

Improve loading speed

Most visitors expect your site to load within three to four seconds. If a site takes more than that to load, it is clearly an example of a bad user experience. This will also prompt them to leave the website as soon as possible. And obviously, they won’t ever come again, if this has happened once. So, if your audience got a bad experience regarding your site, they will never come back.

If you wish to keep your visitors hooked in your site’s content and want them to be back, then your website must load under three seconds.

Make it clean

Naturally, any website owner would want their visitors to look at the most important piece of information on any page. Due to this, it is important to keep enough breathing space in all pages. It should not only highlight important information but also improve the overall readability and make your design look sleeker.

Some breathing space can make your site feel modern, fresh and open. If you do not leave out some blank space, then the audience may miss out the most valuable information. If you are not able to draw visitor’s attention to your targeted information, there the chances of conversion greatly decrease.

Responsiveness for all platforms

Responsiveness is one vital part of a user experience design. It allows the websites to change layouts according to different screen resolutions, depending upon the smartphone, tablet or desktop used for visiting the site.

The responsive design further ensures that your site looks appealable from all devices. Today, people are browsing websites on the go, at work, in parks or even while travelling. When a computer is not accessible, most people prefer visiting sites from their smartphone or tablet. If your website does not have a responsive design and mobile compatibility, you may lose a lot of potential customers.

Add Videos and Images

The addition of videos and images play a crucial role in grabbing visitor’s attention easily. Having videos and images in a website make people engage with that particular website more in a straightway.

People are better able to understand visual representation and trust thing that look less robotic and more human. Videos in a site help boost customer engagement. For example, if you have a product with lots of features, you will have to write a huge block of codes explaining it, however, with the use of a video, the user will be better able to understand all features in one go. By adding more videos and images, you can make people understand more accurately and easily.

Elements of a Website

White space is important when it comes to the internet world. The screen already hurts our eyes as it is and a multi-coloured website with no breaks could drive a person insane. Think of the pages as a magazine and how easy it is to read the pages.

You should have focal points on the page to draw the attention of a person immediately. These focal points don’t need to be colourful or a complicated image. Use an element that relates closely to your products and services. Perhaps a picture of a beautiful green leaf on a page that promotes saving the environment.

Keep the colour at a minimum. You should only use about three colours. In the modern era we use minimalistic designs to create a stronger and more attractive website.

Buttons, Buttons, Buttons! People love buttons and are more than willing to click every single button in the digital world. Make these buttons look as realistic as possible whilst keeping the same colour scheme throughout the page. The best place to put these coded functions is at the top of the page where a person can see it immediately.

Don’t fill the first page with many images. Content is extremely important for website design because your business needs to be found with the use of keywords and phrases. The downside of having many images on the first page is the fact that it will take longer to load. This is incredibly frustrating for the visitor so rather capture your audience with the magic of the tongue.

Use unique yet legible fonts for some of the text. This content could be a heading, logo or catchphrases. Outstanding text that highlight a service, or benefit of your product can effectively draw the eye.

Black space works similar to white space except it doesn’t “absorb light” in scientific terms. A black box works effectively with a contrasting colour and attracts the eye quicker. Using black on your webpage could also allow other elements to be highlighted. Darker grey works well but not many people take to that colour.

Find the Perfect Raleigh Web Designer

For those in Raleigh looking for a local web designer to help them make this move, one of the best places to start is on the website of the town’s Chamber of Commerce, as this has a huge directory of local businesses and potentially your ideal Raleigh web designer. Browsing this directory is easy due to its organized layout, meaning that you could find the perfect professional in a few minutes.

Many of the companies listed in the Raleigh Chamber of Commerce directory also offer coupons for reduced prices on their services. Although it is never recommended to go with a web designer simply because they are cheap, it cannot hurt to have a look at the special offers and see if there are any for the company that you are considering hiring.

Another place to look online is at The News & Observer website, which has plenty of classified ads of companies offering their services in the area, including high quality web designers. Aimed at those living and working within Raleigh and the Triangle, this could be another valuable resource for finding a local professional.

At this point it is well worth explaining why it is so important that a company looking for a web designer hires a local team rather than someone from further afield. In today’s day and age where we are used to doing business with people on the other side of the world, this is a very reasonable question to ask.

One of the principal arguments for hiring local is that it is very easy to be able to meet up with the professional or team of professionals before you hire them as your web designer, and this allows you to get a real sense of whether or not you would like to work with this company and also understand their work ethic and capabilities.

Although this can be done online via video conferencing, there is nothing quite like a face to face meeting to build a good rapport and get a sense of a company. Arranging this also means that you can visit their offices and get a real sense of how they work, which may convince you that you have chosen a reliable, organised and professional service provider.

In addition to searching in local directories, those looking for a Raleigh web designer also have two other great options, the first of these is getting a referral from associates or other professionals in your local area. With the huge number of businesses operating in the city, you are certain to know someone who has had a great experience with their local webs designer of choice.

Apart from referrals, there is also the internet search engine option, which can actually be great for anyone looking for a web designer. Although over half of small businesses are not online, you can guarantee that those offering webs services will be, and this will also give you a great insight into their skills as designers regarding the aesthetics and practicality of their site.

Create Quality Web Design

Learning through practice helps you in designing your website to the best of your ability. Once you have tackled one site design aspect, move on to the next one and master that one, too. This could slow down your site-building process, but what you learn during this whole process is invaluable, and soon you will be able to create websites without blinking an eye.

If your website is for commercial purposes, you should avoid using a free web host. You don’t want advertising to draw focus away from your own products or services. It’s better to use a type of paid hosting service.

Make sure that your website is designed to be attractive and easy-to-use. If your website is not set up like this, there is not a person out there that will spend a lot of time looking at your site. Avoid frustrating your visitors by providing the information they need in a simple, straightforward manner.

Add relevant keywords to help your audience when you are designing your site. It is vital to bear in mind that your web design is not great because it is artsy, but because it persuades the visitor. You must know the people that you are creating the website for. Which keywords will your audience be using to search for this site? You should focus on five keywords that correspond to your products and use them throughout your site.

Successful websites work well with any browser, so you’ll need to do some testing of your paging using various browsers. What works in Chrome might not appear the way you want it in Firefox, Internet Explorer, or Safari. Therefore, you should check how all the pages of your website display in all the major browsers on the market, before turning your site live.

Ask someone to try out your website throughout the designing process. Each addition or change you make, needs to be double and tripled checked by multiple people. A slow-loading video may not bother you, but someone else may think otherwise. Get opinions from the outside to keep the proper perspective.

Your code is already created in development platforms, but classic text editors may be more reliable. The idea with these platforms is to design your site’s features, and then paste in their generated code. Use a text editor to reduce mistakes, and additionally help to learn the process for yourself.

You should know everything included in hosting services package. You should understand the issues relating to bandwidth, CPU usage, disk space and other aspects. Be as informed as possible about the service you are receiving.

Signing up for an online newsletter about web design is a great way to receive a periodic reminder to stay on top of new trends and revive your desire to learn as much as possible. Both pros and novices can benefit from reading good newsletters.

Select Designing Tool And Make Attractive Banner Ads

In a way, not all businesses can achieve success on the internet as not all possess the competence to do the same. On the other hand, those who possess competence in any area including monetary, manpower or marketing, find it easy to make it big on the internet. Small businesses may not compete against big players of the domain in terms of either money or manpower but they will find on the internet a level-playing field in terms of marketing. After all, the internet is an open platform where any business, whether big or small, can market themselves to glory and that too, without investing that much. It means, a small business there will have the chance of catching customers’ attention in the same way as big ones.

Simply put, it all boils down to how a business markets or advertises it products and services and gets its messages through to the target audience. When being low on budget, banner advertising can be a great companion for those business that don’t have a lot to spend for promotion purposes. Charming and attractive banner ads can be created and target audience’s attention caught without spending beyond the means. The only caveat however is, your ads have to stand out from the crowd and make solid impression on the psyche of users on the internet. Your banner ads have to be really a piece of visual delight.

So, how can a small business create such great pieces of ads given their paucity on the front of resources? How can they get such charming ads designed when they often don’t have creative people for the job? They should then explore the market and look for some tools giving them the freedom of designing their own banner ads. They should look for any feature-rich software enabling the creation of banner ads in attractive designs. They won’t feel disappointed for sure as the market has a lot of top-quality tools for the same purpose. All they need to do is pick the best one or right one from the available lot.

It means, small businesses just have to select a perfect tool that will help them create multiple designs and then pick the best from the lot. Neither should they invest any money in hiring graphics designers nor feel worried about advertising results, as they can select a right tool to create the ads of choice. More so, they can create awesome designs and add text and arches effect to make their banner ads as attractive as possible and that too, without needing any experts for the job. They can upload images, can rotate texts and change background as well to create ads meeting all their specification in a desired manner.

What’s more, most online banner design software also pack in a big selection of templates and themes to help them bring a total transformation to their designs. The best thing about these tools is their ability to fetch many designs in quick time to boost chances of advertising success. This is how small businesses can face competition in the market and script a success story of their own. Only this way can they hope of taking on the might of big players of the domain.