Lack of Clarity
If I click on a link labeled ‘Chicken Food’, do I land on a web page about ‘Food items for Chicken’ or ‘Food items made from Chicken’?
The purpose of an excellent design is to achieve clarity. It means lowering the cognitive load of a user when they’re trying to get through your web page.
Descriptive headings, visual hierarchy, fewer features with evident objectives are elements of a sharp design. However, avoid the following;
Inappropriate category names
Unexpected search results
Similar-sounding links
Barely visible prices or info
Unsorted content
Confusing/misleading navigation setup
Over-Simplicity in Design
If you give a user fifteen minutes to read through your web page content, two-thirds will prefer creative copies over plain information.
Flat designs are minimalist, painless to implement, direct, and easy on the eyes. But, if taken too far, they can … Read the rest
