It Is All About the Layout
Web design experts point out the importance of a website layout. They report that the layout of a page is one of those elements that have notable impact upon the way users perceive the content. If you fail to place other webpage elements properly, they may alter the whole layout, making it difficult for the visitors to browse through the website. That is why, it’s essential to be consistent and attentive when designing the layout of your landing page.
When working on the development of your landing page, don’t forget the reason you do that for. What is the purpose of your page? How can you attract users to it? There is the only reasonable answer to these questions: you have to publish the content that meets the needs of your target audience. Don’t overwhelm your site with unnecessary info, but get directly to the point. Use clear and understandable headers, large and readable typography that highlights the message you wish to convey, put bullet points where necessary to point out the main thought and… stick to the point. Content is what people are looking for. Keep that in mind!
Focus on Your Brand
When it comes to landing pages, logos and brand names should be in the focus on users’ attention. Regardless of the content a page has, your company logo or brand name should always be there. It does not necessarily have to be the major element of your site, but it should still be included into the design. By the way, having chosen a place for your logo, don’t change it on other pages so that your visitors could know where they are. This is especially important for those users, who have been redirected to your website through social networks and other websites.
To make your landing page convertible, it’s important to take care of its load time. Statistics says that even one second of the load time delay triggers substantial loss of returning users and decrease of the customer satisfaction rate. This is not to mention the fact that people, who wait over 3 seconds for a landing page to load, are likely to abandon it for good. Take care of this nuance in advance to avoid the potential problems.