Category: Web Design

Keys to a Winning Website Content Strategy

 

  • On your home page, visitors want to know immediately who you are, what you do, how you help them, and why they should choose you.
    Choosing the right words for this really matters. You want emotionally engaging text and images that are benefit rich, command attention, stirs curiosity, and leads them to action.
    Craft powerful headlines.
    Write in short sentences.
    Keep it simple.
    Professional copywriters can help you express your message in a powerful way so your visitors will immediately know they are in the right place
  • Keyword Rich
    Write for your audience but also keep search engines in mind. Do research to see what top keyword phrases your target market audience uses to find the kinds of services or products you offer.
    Without “stuffing”, incorporate these keywords in the text of your website copy. Not only will be you be speaking the language of your audience, but you will rank better in the search results as well.
  • Easy to Scan
    Busy visitors won’t read your website word for word. It’s really important to make sure the highlights of your message can be gleaned from a quick glance down the page.
    This means using brand coordinated colour headings that are bolded with a larger font as well as a different font face to help guide your visitor’s eyes down the page.
    Use bullet points (but not too many) and call-out boxes to call attention to key points. Add relevant photos and graphics to draw the eye in and add interest. Also make use of white space.

 

Types Of Content

Here are some common types of content, every website must have, so, have a look and do add it to your website that improves its value.

  • Blog: Blog is the soul of your website that makes it enjoyable for the visitants. This is the most important form of content that is a must, which helps to educate and entertain your clients and give them the sense to get combined with your website and make a repeat visit. Besides, it also helps to improve the ranking of your website because every blog has unique content that is loved by the web spiders.
  • Products And Services: Another important type of content your website must have is, products and services that are offered by your company. It helps to provide enough information about your offered range to the clients and give them a purpose of purchasing it. However, make sure that the information you provide is true and relevant to what you offer.
  • News And Timely: This type of content helps to show your audience that your business is growing. This may help your clients to know about the latest update your website has to offer that attracts more and more people to it and increase your reputation among your clients.
  • Social Media: Last but not the least; Social Media require fresh and interesting content that more and more visitors likely to share, which increase the credibility of your website and helps to target a wider audience. Therefore, you have to give proper attention to it and try your best to give it a perfect blend of information, promotion and interesting material that your visitors likely to read.

These are some common form of content that every website must have to attract a number of customers to your website. The interesting, informative and unique content you post every time on your website feast the search engines and boost up the ranking of your website. So, always pick the best design for your website and don’t forget to add content on it.

Convert PSD to XHTML

As a result, businesses are at no fault in investing in only those technologies that help them get internet-friendly and user-friendly websites. That’s why it makes sense to convert PSD to XHTML and help the business fulfil its objectives without facing any hindrances.

The purpose of converting PSD files to XHTML is to get quality web pages and improve the chances of success on the internet. The conversion is a specialized job where a technical team showcases its skills and boosts features and functionalities of web-based products, including websites.

This kind of conversion involves a lot of technicality at the programming and coding level to boost the capabilities of the website and enrich it with more features. The premise behind the conversion is to empower the business and help it gain more on the internet. Only an experienced team of coders can do the conversion as it involves SEO-friendly semantic coding to boost search engine rankings and visibility of the website.

More so, coders have to be familiar with manual coding without the help of any software and tool, as only doing this can save time and make the website W3c standard compliant. If expert coders do the conversion, in such cases, the converted websites will never give users any issues and get open irrespective of web browsers used.

What’s more, such websites give a constant look across all browsers or maintain a visual uniformity to help users feel connected with the brand. In addition, the productivity of conversion services has rendered template-based design useless as no business prefers them anymore. After all, why would one invest in something that is anything but productive?

As the conversion helps deliver unique websites, it will help boost the ROI and contribute towards the success of the business. More so, the decision to convert PSD files will also help reduce page loan time of the website which in turn helps users a lot. After all, when a web page loads faster, it saves a lot of valuable time of users and saves them a great deal of inconveniences.

Get Web Application Designed

These Services can be used in different business organizations to make work easier for the employees. Sometimes the clients may also be required to avail the best services to accept payments, thus maximising the productivity. The Company is dedicated towards satisfying all the needs of its clients. You may be totally unaware about the technicalities related to the elements you need to put in your application. But there is no reason to worry since these experts will completely help you out with the design.

No matter whether you need a web app for the employees or for the customers, the right company ensures all the elements are incorporated and works just fine without any error.

A Web Application Design Company turns your vision and imagination into reality blended with innovations, keeping your Web application updated. It will keep you informed about their actions and the results and will be available for making all the necessary changes until you are satisfied with the finished app.

Web App Design Services have few stages to focus on in the process- proper strategy, planning, research, business consulting, designing, programming and testing. The Web applications are not only well-designed but are also made business ready from the very first day. A professional company is well aware of the importance of the website performance for the company’s success.

They strive to include all the major search engines in order to gain popularity and grow more. The testing team of the agency confirms the web standards are met and that the web page loads fast with increased usability.

The clients must ensure they receive a long term contract and maximum benefits from such companies where their needs are totally understood; quality of the designing should not be compromised while the services can be received at an affordable rate. The service providers should be efficient and produce a greater return on their investments.

You should always look forward to making contact with the best Web Application Design Services in the market by checking on the specific elements they offer and what exactly they have to offer for the process after doing a bit of research on the best companies in this field so that you do not have to regret later.

Business Website

I am blessed to have been a member of “media” that dates back to “before-internet” and “before-digital”. This has allowed me an increasingly important advantage over those who do not understand what it was like before internet and relate to the changes that have re-formed how we do business today.

I recall as national sales manager in broadcast media, the conversation I had with a senior level executive at a large and well-respected advertising agency in Tulsa Oklahoma, in 1998. My group of radio stations were on the forefront of the internet. We were one of the first to proactively embrace the power of advertising online. I tried to explain how this form of “digital advertising” could greatly benefit the group of car dealers in the Tulsa market as this agency represented several large dealerships and multiple brands. I was immediately met with, and I quote, “We will never allow our clients advertising dollars to be spent on the internet. Inside our agency, we have investigated online advertising and concluded that there is not, nor will there ever be a real advantage of online advertising for the automotive industry over traditional Radio, TV and newspaper. Online advertising just does not lend itself well to the automotive industry.”

As it turns out, this was one of the biggest professional missteps I personally witnessed in my career. Coming in a close 2nd only to the time our program director told Garth Brooks that he had no talent and that he should give up the dream before he wastes his life in pursuit of a fruitless endeavor. Yes, to this day that program director will admit that he was not wrong often but when he was, he was really wrong.

Believe it or not, there are still people today who do not fully grasp the depth and importance of a professional web design experts in today’s business plan. Let’s look at just a few reasons we often hear against investing in a quality company website.

“My company’s target customer does not look to the internet to buy our product”. Are there still a few people who do not reach to the internet prior to a purchase? Yes! My mother and father are two of them, both over 78 years old. BUT 100% of every $100+ purchase is accompanied by a phone call from them to get my advice, and I go to the internet and let them know what to do. Keep in mind that a customer may not directly purchase your product from your website but they will check out your company website to get a little history about your company. It’s called a first impression. Today, a potential customer doesn’t have to reach out and actually talk to you to create a first impression. They can take the “safe” route and look you up online, read about your company and make an impression based on how professional your company appears on the web. No website or a website that looks amateur? Your company just became “amateur” regardless of your real level of expertise.

“My company has a loyal base of customers. We don’t need a website”. A loyal customer base is great but temporary. According to a recent US Census Bureau report, on average 14.9% of any average population moves out of an area each year. You can see that in short order, your “loyal customer base” will soon be but a small trickle. When those people move away, new people move in the area. Being a stranger to the community, where do they go to get info on, local banks, accountants, restaurants, entertainment, plumbers, electricians? Yellow Pages? They do a Google search for what they want! Unless you have a quality website they just Googled your competitor. Do you have a plan to replace natural attrition?

There are still business owners who will spend a fortune in constructing a building or leasing business space and totally neglect the most critical marketing element, their website. According to Ad-week Magazine, over 81% of consumers look for a company’s website before they commit to going to the physical location. If your website does not pass muster, they’ll never see your beautiful business digs!

To put it into perspective, spending hard-earned money on your business in a physical location and in countless hours of planning and hard work and not investing in a professionally developed website that accurately portrays your company’s products and abilities, it’s like throwing a big expensive party and not sending out a single invitation.

So is your business website more important than your brick and mortar location? Ponder this, we currently experience that maintaining a brick and mortar location without a significant internet presence is an uphill battle at best. It can be argued that a business without a properly designed website is flirting with a death-spiral. Conversely, it is entirely possible and even proven to be a highly successful venture to completely forgo a physical location and operate a business 100% online.

Web Design Vs Graphic Design

On the other hand, Graphic design includes making illustrations, typography, and pictures which can be used to show a thought. More often than not you will discover Graphic Design in the print business, however they are found in the field of web extends and programming also. Visual Designers make computerized illustrations, which at that point are transformed into handouts, publications, or whatever marking materials are required of them. Visual Designers do not indulge in any mind of programming. They are in charge of making designs which can later be utilized for distributed print work or other web creations.

The main difference between graphic as well as web design is about the medium. People in the Graphic Design field regularly have more opportunity since they are not limited by programming, determination or speed. Whereas website designs experts need to adjust great plan with speed and effectiveness for the web. There are a few experts out there that can do both of these positions as one, yet it is quite rare that they are useful since they have a tendency to have more qualities in either.

Clashes can emerge between experts in both Design world. For instance, a Graphic Design proficient may feel that a Web Design proficient’s work is at a lower quality than print work. On the other side, Web Design experts frequently get angry with Graphic Design experts since they don’t comprehend the web. It is one of those major contrasts that will dependably exist since neither side truly sees each other.

Periodically, a web venture will request a Graphic Designer yet they should have run with a Web Designer so as to make an expert and proficient site. On the off chance that website architecture gets less prohibitive then they will have the capacity to have more opportunity to make. As HTML editors turn out to be better at making productive sites, it will be less demanding for visual planners to utilize the World Wide Web to display their thought.

Pick Magento Design

Versatility

Versatility is something which makes Magento the choice platform for the online retailers. It offers the facility to adjust the layout of a shopping cart and personalize the display options as per the preferences of users. Moreover, it allows vendors to put up virtually anything for sale, ranging from eBooks to baseball bats, for instance, without accommodating any significant change in the website or introducing extensions to it. If your business operates several websites needing shopping carts, then you can adapt a standard Magento design to each website by enforcing necessary configurations and it will surely leave it up and running.

Lots of Features

Besides versatility, this platform widens the scope of flexibility for developers by allowing them to incorporate customizable features, customer profiles, for instance. The platform takes the shopping experience to a whole new level, thanks to its interactive and user-friendly features. It has a provision to save the last session and the users can proceed from where they left off without a hitch. The feature of versatility makes developers incorporate localization into the design and thereby build different stores for people in different parts of the world. Additionally, it allows for the provision to localize the payment procedure according to the currencies circulating in a particular country.

The architectural layout of Magento makes it one of the most sought-after eCommerce platforms for online vendors. Additionally, it draws on the simplicity of design to make the navigation of an online store unbelievably easier for the buyers. Apart from this, it promises a lot of features like usability and debugging, which simplifies the system reconfiguration for developers.

Open-source Platform

Available as an open source platform, Magento fits the bill for the start-ups as well as the businesses which face budgetary constraints. Besides, it is integrated with intelliSense functionality, which streamlines the programming complexities for the developers and thereby helps in cutting back on the time, available at their disposal.

Google Loves Responsive Web Design

Responsive Web Design is a way to crafting a site that is easy to read, navigate with minimum scrolling across a broad range of gadgets including tablets, iPhone, desktop, laptop, android, or any other gadget. In the cut-throat competition, it has become the necessity for almost every webmaster. There are so many reasons why Google loves or recommend a responsive web design. Have a look at the following points to know about those reasons.

  • Flexibility: Nowadays, most of the generation uses their smart gadgets to access the internet. So, if you want to increase the ranking of your site or want to drive a huge traffic then you have to adopt responsive web design. One of the major reasons why Google loves mobile-friendly website is that because it provides you the flexibility to support different web browsers and resize its screen as per the requirement of a gadget.
  • Quick navigation: Another major reason Google loves responsive web design is that it actually shrinks or spreads as per the need of your responsive gadget, which in result make the work of navigation easier for a customer. Quick and simple navigation will definitely provide a better user experience to your customer and helps to increase its visibility on different search engines.
  • Minimize web page loading time: Google loves responsive web design is that it has inbuilt browser compatible feature, which helps to minimize the loading time of your webpage, which easily drive a huge traffic to your website.

Makes for Effective Website

Cluttered pages scare people off. It’s not the best thing to see on the internet if everything is a mess and nothing is organised. Cluttered web pages are the same as a person being lost in a crowd of people with no sign saying where you are. Don’t forget that there could be other companies that do the same service as you and if someone is feeling overwhelmed they will leave.

Use colours that don’t hurt the eyes. If you are planning on using the brightest colour possible, don’t. Certain colours, especially bright and bold, people will struggle to see especially if there is writing on top of that colour. This could also overwhelm people. If you are worried that people won’t be attracted to your page then rather have images or bold writing in interesting fonts. Grip the people with content after visual elements.

Update your page with adverts and competitions. It’s better to be known as an active page. That way your clients will be on your website often to see what new events are happening and can spread the word to people they know.

Make sure you use writing that is legible and can be seen. You don’t want an audience struggling to understand what you are saying. They will automatically leave your page to find something else that doesn’t give them a headache. This works the same for the size of the font. Rather have a bigger and longer page of content than a short one that takes double the time to decipher.

Anyone who visits your site is going to judge it based on their first impression. If the visitor doesn’t like what is seen then you already have someone who thinks you don’t have proper service. Grab people with any element that suits your product.

Get straight to the point when describing the pages. If someone is new to your service or product they want to know immediately what you offer. This could either be your slogan or something written in big bold letters on the home page.

Customized Responsive Website Design

In the present times, the access and the use of the Smartphone and tablets are augmenting at a rapid pace. Because of the reason, it becomes imperative for the businesses to create responsive websites. With the more people making use of the Smartphone and tablets it has changed the approach towards designing a website. Interacting with the websites on the smartphones is not the same as on a computers desktop monitor. For the reason, the website developer’s today focus in developing the responsive websites designs that enhance the user experience.

The Responsive Website Design is a process of creating a website that provides superior user-experience and ease of navigation when used across a wide range of devices from the smartphones to tablets to the computer monitors.

Advantage of the Responsive Website Design

  • Increase the reach to the smartphone and tablet users
  • Offer excellent user experience as well as increase sales and conversion rates
  • Increase the visibility on the search engines
  • It is recommended by Google because Google is now placing on the user-experience as a ranking factor along with the SEO
  • Help save both time and cost on website management

There is no doubt that the Responsive Web Design is indispensable for today’s web design viewpoint. Today there are many professional companies that offer their services in the responsive website designing. These companies help to offer clients website design solution that is customized according to the requirements. These companies have professionals who understand the needs of the clients thoroughly and accordingly create a website design concept highlighting their business competencies and vital information in an effective manner. They keep focusing on the minute details while creating a website design for a business which involves website structure and layout, user interface, information building, navigation ergonomics, fonts, colors, and images, usability, functionality and various other technical aspects.