Have some goals
This is the first thing you need to do before embarking on the design of your website. Having definite goal will increase the relevance of the website to some people. This, in turn, will lead to more appreciation as the intended audience have their needs met.
To set goals for your website, you need to ask yourself some questions such as:
- What is the objective of this website?
- Do you want to use it to sell a product or a service?
Without setting some goals for your website, you will find it difficult to align your content to meet some specific needs. As such, there won’t be any target audience and that will impact negatively on the click-worthiness of the website.
Use lots of verbs
When writing the content of your website, cultivate the habit of using verbs to spur your readers to action. This should start with your heading. You should increase its attractiveness by using verbs to call your readers to action. Some typical examples of such headlines are:
- Discover how to fortify your website security.
- Build your business website with easy.
- Find practical ways to increase your website conversion.
In each of the examples above, a verb is used to draw the attention of the readers to your content via your headline. I know you can come up with some headlines that are better than this. Please, do.
Take full advantage of layout conventions
When designing your website, take advantage of the existing layout conventions to make your website click-worthy. You already know where your navigation bars are. Your website logo also has a specific location on your website. These are the conventions that everybody knows. Your readers will find it odd if you place your navigation menu somewhere at the bottom of your page. Such practice may be considered by your visitors as unprofessional. That will affect the confidence in your products and services negatively. Without the desire to stand out unnecessary, use the common layout that everybody is conversant with. You have no need to change them because they have proved efficient for years.