The first thing web designers should keep in mind is that, websites should have responsive design. Only such designs to help them reach more users, and convert them into prospects. Such designs are uniform and consistent across devices and screen sizes, thereby giving businesses more exposure and reach among the target audience. The second important thing is to keep home page as clean as possible. Which means, the home page should not bear a cluttered look and it should not have more information than users often prefer. The page should never be bombarded with an overload of content of any variety as this takes away its simplicity.

More so, web designers should understand the value and role images play to the psyche of users on the internet. Having quality images right through the site helps a lot while on the … Read the rest

Good Website Design

Website design determines user experience, hence, is significant. Bad user experience will eat into traffic.

• • Load time – The layout, the visuals and design elements have a major say in how fast your website loads. Slow-loading websites are a major put off. Studies show that people wait for only 3-5 seconds for a page to load. If it doesn’t, they switch.

• • Layout – Very busy and complex layouts complicate the eye. How you structure your content also affects your ability to built trust. Important content should be visible at a glance; place it front and center. Having to click through repeatedly can get very annoying. Keep everything easily accessible.

• • Visuals, font and color schemes – It is advised that you do not use stock photography. Also, do not use too many visuals on page; it gives a

Once the sitemap is ready, you can approach the designer. We have listed some pre-requisites for choosing a right designer.

• Knowledge, skills and experience- Having a technical expertise is a must for this role! You need to pick someone who has complete knowledge of the relevant website designing software, and has a decent experience in the domain. Also, the communication skills, and command over the language is a crucial factor.
• Ability to think creatively- The concerned person should be creative enough to formulate unique and innovative strategies for designing that can add exclusiveness to your website and help your business grow.
• Quality of Work- You cannot compromise on the quality of work. The website has to match the standards of your business as well as the competitors. A low quality website would only degrade the entire set of products and

If the website is not updated for a long period of time, people will think that there is nothing new or that the business is no longer trading. When they return to the website they need to see some changes or updates. It’s the same with a retail store or a restaurant. If you go to a restaurant regularly and the menu doesn’t change or the décor is still the same, you will get tired of it and go somewhere else. Or if you visit a fashion retailer and the clothing is the same all the time or nothing new comes in then you won’t go in there again. You will go to the one that is always fresh and trendy.

An old website can look old; with old products and old news. Keep it fresh by adding new products, … Read the rest

Google AdSense Related Extensions

Adding advertisements on pages, posts and websites is a source of earning profit for many website owners. There’s no hiding in that. But how do you manage the text alignment, a format of your ad, color of the elements etc? Or how do you actually insert a Google AdSense to your site? For those who know the trick, well and good. But for the ones who are still trying to find that answer, it is done with the help of plugins. There are many free WordPress plugins that make it as simple as A-B-C to insert a Google AdSense or manage its format.

Search Engine Optimization

We know how important it is to optimize our sites for search engines. Making a website SEO-friendly is not as easy as it sounds. But with the free WordPress plugins, … Read the rest

Clean Pages

In reality, no one would want to buy from a dirty shop. This is also true when it comes to an online store. Category and subcategory pages should not be cluttered with useless elements. Only add blocks that offer value. Every page should be regarded as part of a whole, so there shouldn’t be too much diversity.

Testimonials

Testimonials play a vital role in an eCommerce site and are often found on the product pages. However, when it comes to feedback on your online shop, this can be placed as a slider or on the sidebar. While it is good to have a particular page for testimonials, the question is if a lot of users get there.

Product Variations

Try to make it as easy for customers to choose from product variations. This can be done better with … Read the rest