Invest in Simple Websites

They load faster than complex sites

The equation is simple. The sites with more fluff or bloat are less likely to open faster than what’s the case with their simpler counterparts. The complex sites are loaded with animation, videos, and images. The unnecessary codes make it difficult for sites to open fast. Aberdeen Group, a business intelligence research company revealed that a one-second increase in loading time results in around 11% fewer page views.

They are Google-friendly

Simple websites open faster and this remains one of the main reasons why they are preferred by Google. On the other hand, a website with complex flash animation is less likely to be noticed by the search engine giant simply because of the fact it does not recognize flash animation at the first place. So, even if you are using flash animation in your site make sure you’re restricting its use so as not to be overlooked by Google.

You’re sorted as far as mobile searches are concerned

Imagine opening a complex site in your smartphone! You can actually gauge the amount of time it will take to open the site. Today, mobile searches have surpassed desktop searches by a huge margin and you can only go on to estimate the dire need of investing in simpler sites.

Don’t forget to educate yourself… more!

Please make sure that you are actually educating yourself about the nuances of web designing thoroughly and acquainting yourself more about its search-engine friendly sites. There is no dearth of resources to help you. Complex websites might as well be equivalent to hard work but let us tell you that web development is more about smart work. Consider the example of flash animation mentioned above. Is there any use of employing elaborate designs when Google doesn’t even recognize it?