Firstly, have a clear idea of what you want. Develop a structure in your mind about how you would like your website to be, this way it would be easier to communicate with your hired company. Having your thoughts and ideas streamlined would result in more ease as compared to talking about random ideas.
The structure should include both design and functionality of your website. The designing part of your website has endless possibilities, so try putting in as much creativity as you can, making it as original as possible.
Secondly, visit and take ideas from a large number of websites. The main purpose of this is to see how much you can expand your horizons in terms of creativity and functionality. But keep in mind to give your website a unique personal touch of yourself in it. The uniqueness of your website is what pulls customers towards your website.
The functionality of a website is the prime focus of web development and this can be used to merge various functionalities in the website.
This would not only be considered a unique feature of your website, but would change the overall feel.
Choosing a theme relevant to the product or services you are providing on your website is important. It also gives an elegant and professional look, attracting more visitors towards your website. This can be done efficiently through web designing procedures, thus, choose a theme that is professional, elegant and is relevant towards your services or products.
Make sure that the colors you select are neither too bright that they pinch the visitor’s eye when visiting not too dull making it difficult for visitors to read. The firm you choose to work with would provide you with a portfolio, having numerous good options to choose from.
The most important part that comes after designing of website is content of the website. Content is one of the vital players in the success of your website. The firm that is handling your project can develop a content management system CMS for you so that you can manage your content efficiently and large amounts of content can also be managed easily.
In conclusion, make sure that you get fully involved with your firm during your website building process. Two advantages would be achieved in this way, one you would be aware and updated on all the developments and second, your company would have a clear idea of what you want. Get involved with them so that you have a clear idea of what is going on and do not consider web designing and web development as two separate entities.