Expense is lowered
Your business will get an exposure and promotion which is less costly than advertising on offline options like print media, mass media, etc. Sometimes internet advertisements come free.
The internet provides an advertisement friendly environment. The Facebook ad option can help in reaching out to a huge customer base. Also you can take the help of SEO experts in improving your website rankings that will increase your web visibility.
Your website will make it easier for your customers who will browse through your products and services online than physically visit your store.
Increased customer base
If you own a store, it has a limited spatial outreach. You can expect good business within your locality and maximum popularity within your city limits. However, an online presence for your business would imply an exposure at international levels.
A website has no specific duration like a store, which remains open at fixed timings. People can visit your website at any time of the day and look into your products.