On website platforms, you will have standard fonts to choose from if you build the website without HTML skills. Whereas, with typing out the code you have the freedom to choose the font you desire the most. Steer away from overcomplicated font styles such as Parchment or Blackadder.
When it comes to banners and sliders you have to think about the corporate image and the product or service. If you are promoting a special that is for a specific occasion, such as Valentine’s Day, then by all means use a fancy text type. You would, however, have to make sure that the entire advert is not in this fancy text as it could be overwhelming to the eyes. Choose a specific keyword to apply this style to so that a viewer can read it easily and be drawn to the advert.
Generic sliders that are always on the page need to be as standard as possible but need to be eye catching too. These website sliders also need to be dynamic so every few months make a few adjustments so that the visitor can see that the website is always changing and being updated to keep it current.
A professional website has to be well planned. The website designer will select sliders and banners that will suit the business’s website and will select fonts that are relevant. You will notice that they, too, will choose a simple legible text type which is easy to read.