Broken Link Check. If you have any kind of hyperlinks on your website, there are bound to be some that are broken. Broken Link Check is a free service that reviews your site to notify you of broken links that need fixing.
Customize Your 404 Page. Speaking of broken links, if you have a link to a page on your own site that no longer exists, it will direct visitors to what’s called a 404 page. This page is created as a default page whether you use WordPress or some other means to build your site. And it looks ugly so it’s important to customize this page and make good use of it. You can have your webmaster ensure it matches the look and feel of your website and put a custom message on there, directing people back to your home page, show how to connect with you on social media, and offer an opt-in freebie to capture the lead.
Fix Typos. Nothing looks more unprofessional than having typos on your web page. Often they are hard to spot yourself because we read what we think it should say instead of what is actually there. Typosaurus is a great free tool to help you spot those pesky spelling errors and get them fixed ASAP before you turn off any more visitors. Those first impressions are powerful and count towards whether someone will buy from you or not.
Improve Navigation. Keeping website navigation simple and intuitive is important. You want customers to find all the most important information without having to hunt around and look for it. Keep it simple: Use clear wording that your visitors will understand. And consider drop down menus to keep like pages grouped together and organized.
Ensure Mobile Responsiveness. If your website is not designed to display well on smart phones and smaller screens, it’s costing you traffic and valuable leads. Many potential customers do their searching on their devices in between appointments, while watching TV, and pretty much all the time. We are often asked to convert older websites into being mobile friendly (or it is often time for a whole new look and feel) so the same could be done for your site too. If you haven’t checked and ensured your website is mobile friendly yet, put it at the top of your to do list! Every day you don’t, it’s costing you sales.
Update the Staff Page. Turnover happens so it’s important to regularly review your staff page. Check to see if you need to add new hire, remove old ones, and update bios and headshots.
Correct Contact Info. Make sure your address, email, phone, and fax numbers are up to date. The last thing you want is a potential client trying to reach you and are getting a wrong number! Add a link to your business on Google Maps too so people can find your business easily.