Basic Web Design Criteria

  • Simplicity is key – In the past, many web design experts actually ended up making life far more difficult for themselves and for their clients than it needed to be, by trying to be too clever and by trying to include too much when they were creating websites for their clients. Rather than trying to cram as much info, text, and media onto each page as possible, it is far more effective to keep things simple, and to adopt a much more minimalistic approach. Think about it from the point of view of a visitor to the website. When you visit a website, would you rather be faced with wall after wall of text, countless images, links, and various other distractions, or would you rather be able to see exactly what you were looking for? By keeping things simple, websites are much easier to navigate, so visitors will have a much more enjoyable experience.
  • Design must be relevant – When you have a website created, the overall design and layout of the site should reflect your business in some way or another. If your company colours are blue and red for example, the design and layout could include these colours somewhere, plus you may wish to have your company logo in the corner. Remember, the feel and look of your website is one of the first things visitors will notice, so try to have a design created that is relevant to your business.
  • Websites have to be responsive – Responsive design is essential for the creation of websites nowadays, which means that all factors must be considered. For example, mobile-friendly versions of websites MUST be created, due to the fact that so many people now use smart phones to browse the web. In order to implement very responsive web design, many web developers are using CSS media queries, and are having great results. Remember videos and media can slow down the responsiveness of a page, and a slow website is an absolute nightmare to navigate, so make sure you bear that in mind.
  • Websites must be checked over for errors – We all make mistakes from time to time, as that is what being human is all about. That means that web developers, even those with fantastic reputations, could make mistakes, so websites have to be checked over for errors, including: typos, grammatical errors, images which don’t load properly, videos that don’t load correctly, and broken links.