Author: Rabani Ahmad

Create Beautiful Design Portfolio

  • Share the best sample of your work: One thing you should keep in mind while designing it that showcase only your excellent work in your portfolio. You can share so many samples to explain your work experience to the client.
  • Tell the story of each work: Another important thing you should always remember is to share the story behind each work you display in your portfolio. Don’t forget to share your role, process and success metrics in the exhibit portfolio. This may create a good impression of your professional services on a customer’s mind and helps to give them a sense of what especially actually involved in your work that make you stand apart from the crowd.
  • Promote your work: To create a beautiful design portfolio you should promote it among your business contacts. This will help to provide a complete network to your portfolio.
  • Give special attention to the logo and tagline: While creating your online portfolio don’t forget to leave a space for your company’s logo and tagline. This will help your client to identify you easily in the crowd by your logo or tagline as well.

So, what are you waiting for? Create a portfolio now because it will prove your services are professionalism and help the customers to get interact with you. It will also help the customers to understand your business goals and to offer new business opportunities to you. Always keep in mind that a beautiful design portfolio is the mixture of simplicity and professionalism as well. You just need to understand its actual requirement and then start implementing your plans into the action to get better results.

Creating an Amazing Page

The chances are great that you have a great deal of professional competition. That is not a bad thing at all. However, you need to have an edge that will make you stand out among your competitors. From the outside, your competitors may seem as though they offer exactly the same products and/or services that you do for less money. However, what those people don’t realize is that they are not actually comparing apples to apples.

Your About page, if done correctly, will express your human side and that is exactly what your prospective customers will respond to. If they understand that you are human, they can relate to you as one human being to another and what you share with them will resonate. It is important to keep in mind that even if you have a visually stunning website (or some other aspect of your Web presence), if you don’t have content that touches the other person in your About page, you may not make the kind of progress that you are hoping to make. Of course, the look and feel of your website is extremely important for your business but it is not the only thing that matters.

When a person ends up on your About page, the concept of WIIFM (What’s In It For Me?) must be crystal clear to him or her. That means that no matter how amazing you and your business are, if you can’t solve the other person’s problem, you won’t get anywhere. Of course, you want your website to attract other people but that is second to being able to solve the other person’s problems. Writing that content may be more challenging than you expected. You can convey a great deal with your About page content. This is really where you can make your human qualities shine. This is one of the main places in which you build credibility, trustworthiness, and your position as a subject-matter expert. It is where you begin a solid relationship with the other person. The content on your About page can potentially convince people who are on the fence that you are the one whom they should hire (or buy from). When considering how you want to write the content of your About page, a few important concepts should be considered.

    • The spin of the content: Going back to the concept of WIIFM, it is critical that you understand that you must address your content to the other person. The content must clearly convey that you can solve the other person’s problem. You will want to write about issues that the other person may be experiencing and definitely wants to eliminate. Along with that, you will want to bring up what the desired results will be. You must communicate how you plan to help the other person achieve that. You will want to concentrate on helping the other person, not yourself. However, don’t worry. Your needs will be met at the same time (or directly after you have helped the other person). If you aren’t sure where (or how) to begin this process, it may be helpful for you to make a list of potential problems and then you can narrow down the list when you communicate with the other person.
    • Make sure that you name your page appropriately: This is not a place to be cute or “clever.” You want to be perfectly clear about what the other person will find in your About page. The reason for that is that you want the other person to understand by the name of the page what to expect. If you are not clear with the name of the page, the other person may potentially be confused. If the other person is confused, there is a good chance that he or she will not stay on your website.
    • Share your story on your About page: Everyone has a story and you sure have one too. It isn’t a matter of you not having one. It is only a matter of how you communicate that story. If your writing is effectively, the other person will react to you emotionally and they will relate to what you are saying on an emotional level. It is very important that you show your vulnerability and softness as a person. The other person will appreciate the fact that you have revealed something meaningful about yourself, knowing that it wasn’t easy for you.
    • Convey why you stand out and why you are worth it: The fact is that you are trying to convince the other person to choose you and your business. In order to convince the other person to go with you, you need to clearly demonstrate why you are worth it and how you stand above your competition. You will probably have to work at that in order to get the message just right.

Website Development of the Future

  • NEWER INTERFACES WITH BOLDER DESIGNS, COLOR COMBINATIONS AND TEXT FONTS: The coming times belong to the ‘be seen’ concepts. Customized Website Development is done with the primary aim of attracting the intended viewer attention. Eye-catching bolder designs with bright and multi-color combinations are touted to become the in-trend. Common fonts and writing techniques of the same old text are also being evolved to provide a new look to the created designs.
  • RESPONSIVE WEB DESIGN WITH AUTOMATED CHATBOTS: Static web pages stating straight text are being replaced with webpages that customize its size and resolution as per the viewer mode of viewing, i.e. a smartphone, a laptop, a smart television, etc. Web pages shall be completely adaptable to all smart devices complete with inherent systems of chat-bots to answer all viewer queries simultaneously. These inclusions shall especially influence the way e-commerce website development is done.
  • GOING THE VIRTUAL WAY: Websites shall not only have information and images, they shall provide complete experiences to the viewer. Riding the Virtual Reality and the Augmented Reality bandwagons, websites shall seem to the viewer as if entering a complete 3-dimensional world of knowledge and information about the intended product or service. These are the technology next platforms.
  • INTRODUCTION OF CONTENT FEEDS BASED ON ARTIFICIAL INTELLIGENCE: Soon, the websites look and content shall change as per the interests and requirements of the viewer. It is being made possible by Artificial Intelligence. The computer software tends to notify viewer interests and the websites of the future shall dynamically change their look and feel as per this interest feed itself.

User Experience in Web Design

User experience or UX is a hugely important factor to take into account when designing a site, if you get it wrong then your visitors will hate your website, causing them to leave causing your website to lose your business money.

When designing a site you first have to take into account page speed. A website should load fast on both desktop and mobile devices, if it doesn’t then your visitor will leave before even seeing your site, or any of your business offers. Websites that are slow to load are quite often built on themes and have many plugins associated with them. Web developers often do this when they have no idea what they are doing. In my experience this is often the case with web developers that offer cheap packages. Their packages are so cheap because they will reuse the same theme over and over, this allows them to set up your website fast, it will look OK, but behind the scenes your website will run like a slug.

Another point to consider is the navigation. The navigation should be easy to use, stand out and it should show all of the most important pages, if it doesn’t then your users will struggle to navigate your website, once again providing them with a bad user experience.

If you’re selling products on your website then the user experience should not be ignored, because ecommerce websites in my experience are one of the highest offending sites you can get.

With ecommerce only slight changes can make a big difference to your bottom line. The button size for the buy now button, the buttons positioning, the buttons color all make a major contribution to the success of your online store.

As you can see from all of the above, the user experience is very important when it comes to developing your own website, if you ignore it you are leaving money on the table, and from above you can clearly see that you don’t have to make drastic changes when it comes to the user experience, all you need to do is make a slight adjustment here on there.

Benefit From PSD Conversion Service

It means, your business will realize all its online targets only when it’s equipped with all those features and functionalities that are termed standard. So, how would you incorporate all these features into your website? You should look to hire an expert design and development company and benefit from its service of PSD conversion. The purpose of such conversion is to equip your website with the essences of HTML or XHTML to boost its capabilities and overall performance.

In a sense, the conversion helps your web pages function in a superior way and when web pages get improved, the website consequently gets better. This is why you should trust only an experienced team of designers and developers to provide you high quality conversion of PSD files to XHTML. Such a team asks you to submit any design formats and it then converts them into HTML / XHTML and CSS.

Such a team is often capable of converting any design format, including PSD, JPG, EPS, PDF, TIF or PNG to enrich the business with the best of XHTML. You just have to send the team PSD files or any other formats, and let them get converted into fully optimized webpages with CSS structure. Once the conversion is done, it provides all those features that make web pages perform in a superior manner.

The conversion service gives you a website with multi-browser support features. As HTML files are supported by all browsers around, users get an ease of accessing your website together with enjoying their browsing session. More so, your website’s search engine visibility goes notches up and it’s now enriched with HTML coding. Your website not only gets a professional look and catches more attention but also delivers superior user experience.

And once the level of user experience gets better, this automatically leads to higher conversations and better overall results for the business. The conversion also gives the ability to tinker with the website, fix its bugs and insert relevant keywords which results in superior rankings in search engine. With simple, effective and semantic coding, the website is made user-friendly and its elements are adjusted in a way to deliver superior web display.

Productive Workflow

Design versus Development at the Graphic Design Companies

Creating a website is nothing short of a war between the web designers and the developers.

For the designers, it is the aesthetics and the usability of a design that matter the most.

However, the priorities for a developer working next to the designer are functionality and the working of all the elements that make the design.

Client Feedback

Websites, before being made live on the web are shown to the client for feedback as well as for approval by the graphic design companies.

After the Photoshop file sent to the developers is coded for, a URL is created for the same.

This URL needs the approval of the client before it can be uploaded onto the browser and made live.

Fonts, images and sometimes, the whole layout may need to be changed as per the client’s requirements.

Making Things Work

A code-free and creative working space for the web designers can result in great designs that originate from how the designers envision a graphic element at the outset.

A key fact to note here is that the design in its flat mock-up stage may greatly differ from the working website which is about to go live, and it is at this stage where, according to the graphic design companies, maximum number of alterations need to be made.

The aim of a good web design is to effectively communicate both the user interaction and the experience, which are just as significant for the overall design process as is the effective conveying of the look and feel of the site.

Design a Creative Logo

Get inspired

The inspiration that is needed to jumpstart the ideas can come from a wide range of places. A great place to pick up a few ideas is the design-centric websites. Also, look for other sites aimed are creative art and design. When working offline, you can look at your local surroundings. There are often plenty of things around you that can easily give an awesome idea to start designing the logo.

Study logo design

Try to learn everything possible about logo design. A worthwhile logo is effective at delivering its intended message, as well as being visually enticing, sensible and unique. The basic idea is to create something that can clearly identify a brand. While the design process can be time-consuming and intricate, the finished design should be really easy to understand and appropriate for its business.

Research

It is essential to research your audience to make a logo that is not only visually pleasing, but also helps to build up a brand. It is useful to have a complete idea of the intended message before starting the process of creating the logo.

The research process can include studying the target market, how a business works, and what they do. Plus, it can benefit to look at past logos used. This can give a few ideas and makes it easier to create the next design that is an upgrade of any past efforts.

Choose fonts wisely

The chosen fonts are a critical element of an effective logo. The font is either a pre-set one or a customized typeface. If planning to create the custom font, try not to be overly trendy. It should be classy, readable and simple.

Use mood boards or mind maps

To get your creative juices flowing, it helps to use simple tools like mood boards and mind maps to think up different concepts and images. Try to use words that are directly related and alternatives to get a wider range of inspiration.

Web Design Focused on Selling

Avoid Choice Paralysis

There is a marketing phenomenon called “choice paralysis”. This occurs when the users are provided with too many choices. While giving an option is great, customers may become confused when presented with several choices. No one wants a buyer’s regret, wherein he/she chooses a product then changes his/her mind later on. When customers spend more time than usual in selecting an item, they become paralyzed.

If customers are given too many choices, this causes them to avoid a particular service or task in most cases (Paradox of Choice), and this is what designers should keep in mind when it comes to designs.

As a solution to choice paralysis, make it simpler for consumers to find the product/service that best suits them. Let them know why a particular option is great, then recommend one they should choose. You can highlight the top-selling products by means of visuals, and entice potential customers. If they feel that the product does not fit them, they will try another one, but in case they become confused, you can prevent choice paralysis with a “default” choice.

Display the Product

When you go to a physical store such as a grocery, you can see, inspect and even taste the food products for sale. Your decision to buy is based on the available information like appearance, smell and taste. Are the tomatoes already ripe? Are the strawberries as sweet as they look? Does the bread smell freshly baked?

If you plan to sell Web apps or services on the Internet, you have to do show the product as in a physical store. It is surprising to know that some websites selling software do not display screenshots of their apps. Though these are intangible digital goods you can neither touch nor smell, they can still be seen.

People can easily judge products based on what they look like. For them, appearance is an indicator of a product’s usability, whether this idea is right or wrong. This is called the aesthetic-usability effect.

Direct Attention

You should be able to guide your visitors all through your content. This can be done by aligning items in a consistent, flowing manner and using images to guide the eyes. For instance, you could use a big arrow to focus attention to a particular direction. When visitors notice the arrow, they would want to follow where it leads to.

Ecommerce Website Design Company

Choosing a professional Ecommerce Website Design company with expertise and robust standing in the market gives you the required boost and a robust foundation to begin with. They are the ones who are expert enough to develop a multifaceted promotional strategy to outgrow your competitors by alluring more and more customers towards your website. The steps are many but the ladder to success has to be a complex one else the fruits fetched won’t be cherished.

Few of the many services that fall in the purview of such designing companies are content development, structuring the pages, designing the internal as well as external pages, overall navigation provisions, credibility factor considering both company as well as customers and so on. How would you feel if your home or workplace is a mess? Do you think it would be a welcoming atmosphere for your prospective customers? Would you prefer too much cluttered stuff or limited organized stuff to be chosen from or looked upon?

The answer definitely would be an organized place (irrespective of the fact whether it is real or virtual) wherein the structure itself becomes the guiding force behind boosting your sales. The website should be such that it tempts the customers to go ahead and buy what is required in addition to what they feel are good buys for them. Any company offering website designing services is aptly experienced and knowledgeable to be able to comprehend with your needs along with the current market scenario.