Author: Rabani Ahmad

Improve Web Design Skills

Use Keynote

For website prototypes, home pages or call to actions, you don’t necessarily need to learn Photoshop. You can also check out Keynote for the same purpose, especially if you want to create mockups. You can also check out a web repository that contains quality UI design templates for prototyping, wireframing and testing cell phone apps in Keynote.

Web fonts

If your business style guide includes nothing about web fonts, you need to change your mindset and add some fonts in order to improve your website design. For this, we suggest that you check out Google Fonts.

Social media icons

You are doing your best but you are still not getting enough visitors. If you have this problem, you may not be putting the social media icons on the right place of your website. What you need to do is place the icons in your website footer.

Ger rid of the carousel/slideshow

The purpose of the landing page carousel was to put a lot of information on the home page of a website. However, the catch is that not everyone stays on the home page in order to read all of the messages.

On the first visit, the visitors should be able to find that the stuff on the home page is relevant. Just keep things concise and it will work.

Simplify navigation

You may want to simplify the navigation of your site by eliminating dropdown menus and the multi-tier menu since they are accessed by only the most experienced users. Aside from this, you may also want to cut down on the number of links in the sidebar or header of your site.

Increase your font size

As far as web design goes, typography is really important. On a computer screen, it’s hard to read a text. Therefore, we suggest that you make important things more prominent by increasing the font size. This is important for important texts, especially the headings. You may also want to up the size of other text as well.

Technically Optimise Your WordPress Site

Pages with a duplicate page title / Meta description

Google is all for original content and fresh ideas, anything that is duplicated makes it more difficult for Google to understand your site, so original titles for each page is an easy and effective method to please search engines. This again would be edited in the same way as the previous two, by going into edit page on WordPress and changing all your page titles appropriately if any of them are duplicated.

Pages missing a meta description

Missing a meta description may not affect your SEO directly, however it is very important, as your first point of sale is often your page title and meta description in Google search, it is your first chance to sell your product or service to your customer with a snappy and effective description. If a meta description is not specified, then search engines will display some copy from the page instead. This will therefore be unlikely to give a good description of your page and will be bad for attracting potential customers to your website. You should try to keep your meta descriptions between 150-160 characters to maximise your chances of achieving a better number of clicks from potential customers. A meta description can be added to your page using WordPress in the same section that your page title is added.

Pages missing Google Analytics

Google analytics should be on every page if the user would like to be able to view what’s happening within their website, things like referrals and traffic. Google analytics can also allow you to set up other tracking tools and will do all the work for you. You must have a Google Analytics account set up, and the analytics are put onto the website in the code on each page on your site.

Pages with a low word count

It is recommended to have at least 250 words on a page to improve your technical optimisation for your site, however exceptions can be made for non-key pages, such as contact pages. This is because if a page has a low word count then it gives the search engine less content to look at, this means it is more difficult for the search engine to understand the page and to judge whether it is a good quality page or not. Therefore, to improve your on-site SEO it is strongly advised that your key pages include over 250 words, and don’t forget your all-important keywords. On your WordPress site you can click edit page in the toolbar and more than likely increase your word count by simply adding to the content on the page, which is easy to see and edit.

Pages with duplicate content issues

Once again, in the same way that a duplicate page title or meta description is harmful to your SEO, pages that have content that is considered as duplicate can be even worse. Duplicate content is bad your site as search engines may not show both pages because they are forced to choose which version is likely to be the original, or most relevant version. Therefore, if you have pages with duplicate content you are jeopardising your chances of getting the desired high rankings. There is no one way to change duplicate content specifically for a WordPress site, other than changing the content and ensuring that no content is the same across your site.

Links missing anchor or ALT text

If a link is missing ALT text, then it makes it more difficult for a search engine to understand the context of your site and therefore more difficult to decipher whether your site is worthy of a good ranking or not. Therefore, it is important to add ALT text to your links to ensure that the search engine is not going to struggle to read your site and give it a good ranking. This can be done by simply putting text that is relevant to the link as anchor text in your <a> tag when linking to a page.

Images missing ALT text / Title text

Using ALT and Title text is an easy way to give search engines a further understanding of what is happening on your site, as you can include relevant keywords in them, giving the search engine an understanding of what the image is, and how it relates to the page. Using your keywords in ALT text and title text will improve your likelihood of ranking higher for your search term as Google will understand that your page is relevant to this keyword, providing that the rest of the page is well optimised for your keywords. Try to ensure that all your images across the site do have ALT text and title text. These can be added in WordPress in the media section, where you will find all the images on your site, simply click on the image and on the right-hand side will be a section to add ALT text and title text.

Designing Web Content

Make it User Centred

You must think about the content from the intended user’s point of view. So, it must be in a language they understand and feature the things they are most interested in.

Avoid content such as unfamiliar company jargon or acronyms which they may not understand, or a company personnel chart which they will have little interest in.

For instance, if two of your ten product range account for seventy-five percent of your sales turnover, then put these two products at the top of your product web page.

The Physical Usage of The Application

Some questions to ask yourself:

  1. Are they going to be using a mobile device? Or is this application intended for a desktop device?
  2. If mobile, are they holding it with both hands or one hand?
  3. Are they physically able to stay in one place and consume the web content?
  4. Will they be performing other tasks at the same time?

Their Environment

Consider the following factors:

  1. What kind of environment might they be in? For instance, will it be noisy or quiet, busy or calm.
  2. Are they likely to be interrupted every few minutes?
  3. Are they going to be on a couch using a tablet?
  4. Are they going to be viewing your application’s content on their smart phone, while walking down the street?

Preferred Information Access

Think about how they may prefer to access the information and any limitations they may have:

  1. What device type might they prefer?
  2. Do they prefer video content or audio content or written content?
  3. Are there any learning or physical disabilities to consider?

A User’s Emotional State

Will their emotional state impact the way in which they consume the information?

  1. How is the person likely to be feeling when consuming the information? Might they stressed out? Are they likely to be calm?
  2. What’s motivating their activity and their use of this website or app?
  3. What do they want from you, the supplier?
  4. Are there any consequences to not getting what they want?

Cognitive Capacity

Think about the following aspects of a typical user’s ability to process the information you are sharing with them:

  1. What assumptions are they likely to make, based on what they read and interact with?
  2. What’s their learning ability level? Will it take multiple attempts to understand the content?
  3. Is it suitable for all educational levels or skill levels?
  4. Is the target market a narrow, well-defined group of people? Or is this a mass market product with varying degrees of literacy, education and cognitive ability?

Manage WordPress Website Like A Pro

Know What You Want

It is quite easy to build a website in WordPress as compared to other platforms. True that. But, there are chances that you might not know WordPress development to the fullest. In such cases, it is advisable to hire a company that provides WordPress development services according to your requirements. For any website based on WordPress, the major goals are to have a mobile responsive website that works flawlessly and does not stop working due to security issues.

But after you build the website, you need to ask yourself questions like, “How many conversions would I need to reach the targeted sales goal?” “When should I enhance the scalability of my website?” Once you find answers to these questions, it will get easier for you to maintain it.

Keep a Watch on Costs

While running a business, we often overlook certain financial aspects. But, it is important to remember that if you do not gain profits from your business, all your work is sure to go in vain. Hence, you need to keep supervising the finances you spend on web hosting plans, WordPress themes, plugins, design, and development tools etc.

When you create a budget for yourself, you can get better returns. Also, when you have ample amount of insights about your spending, you can predict the ROI for your business. After all, if you do not value your business, nobody else will!

Utilize the Right Plugins

Plugins and themes are imperative if you want to have a flawless WordPress website. However, it is even more important to make use of the right tools. If you do not have the knowledge required to choose the necessary plugin, you can also get in touch with a WordPress Plugin Development Company that can help you with your issues and suggest you with the right plugin to address your problem.

These plugins usually help the business owners to streamline different processes on their website and enhance their results. Search on the online market and you will find several WordPress plugins available in the market. However, you must choose the reliable and superior quality ones.

Over and above these steps, there are many other actions you can undertake to handle your WordPress Website. Just like we mentioned above, you need to go beyond the 3 S’s and have a perfect system in place so that you can keep maintaining it at regular intervals. You can also get in touch with a CMS website development company and know about their insights on maintaining a website based on WordPress. All the best with your WordPress ventures!

Website Design Trends Can Help Business

More Oblique/Organic Shapes

Rounded corners have recently become more popular as apps use more rounded corners on design elements such as form input and profile avatars. Backgrounds for websites as well are transitioning out of using just 90° angles and more to interesting perspectives to gain interest. A wider range of more vibrant colors has also come into style. Making sure your website is in line with current design trends encourages trust and increased sales for your business.

More Interactions and Animations

Similar to what was previously mentioned about mobile, there has been an increasing popularity for desktop versions of websites to use more animations and interactions. Because of advancing web technologies such as jQuery, websites can be much more than mediums for the printed word. Sliding information, subtle animations, and user interactivity are advancing the capability of websites forward without the ugliness of similarly designed website in the 1990s. The increased interactivity from techniques such as page transitions helps drive traffic to revenue-generating activity and can increase the revenue per visitor (RPV) of your website.

HTML 5 <video> Tag

The HTML 5 <video> tag has been increasing in popularity recently as companies want to maintain the traffic to the website on their website instead of possibly sending them to another video such as YouTube. The increasing availability of platforms to host video content (including streaming) has made more companies decide to manage their video content. Using the <video> tag allows for companies to more seamlessly put video content into their websites than would be possible using the technology of video sharing sites. Using the <video> tag also allows for your business to control playback and looping more accurately in line with the design of your business’ website.

Video Backgrounds

Video backgrounds are on an upswing in popularity as video backgrounds have been shown to increase engagement, time on page, and conversions. Many platforms such as Facebook and Instagram are prioritizing video content and that is because of the positive effects on the metrics mentioned above. Video backgrounds can quickly communicate what your business is about. Video backgrounds can also help tremendously with branding and increase the number of visitors that return to your website. Video in general and particularly video backgrounds have been shown to increase the time that visitors stay on your site and increase the average order value for your website.

Dynamic Website Designing

Now, dynamic website designing is not really a complex practice. These websites are backed by still templates that are such an integral part of static websites as well. However, instead of the presence of information in the database, the templates of a dynamic website are empty. Designers and developers use programs that are absorbed from database in order to fill the templates. The website thus designed is unique and is backed by content which varies from one user to the other.

This particular technique has been used by developers and designers for years. As a user one can enter the information that they wish to procure and the website is designed in accordance. A few trends ruling this technique have been documented below.

Brands that want to create dynamic websites are considering parallax scrolling. However, when it comes to this particular feature, you should actually consider using it sagaciously. If you have various objects in an HTML document then you can make it look as if the content is moving at different speeds as your users scroll down. However, let us tell you that this particular feature is not really an ideal choice for the home page of a library homepage. However, it can work very well as the landing page of a brand new service or product. So, it actually renders an awesome experience to users.

Animated navigational menus are an integral part of several dynamic websites as well. Users love the smart animated navigation bars placed right at the top. There are a few bars that appear right below the header. When users scroll down, the headers stick right to the top. A spectacular CSS3 transition doesn’t really make the animated navigation bars budge from their place. This is one attribute that renders an unmistakably professional touch to your website.

It is very important for the web designer and developer to be aware of the hacks that work for dynamic websites and attributes that completely fall short. You should choose a professional in accordance. Do make sure you are carrying out a thorough background research of the consultants before getting them on board. Go through online reviews. Check recommendations as well. Taking these measures will help you settle for the services of reliable web developer and designer who can make the best use of dynamic websites to propel your brand to digital prominence.

Hire MySQL Developer

It is run by Oracle, which makes sure innovation keeps the database the top choice for MySQL developers. It consistently delivers new capabilities to power next generation the web, cloud, mobile and embedded applications.

For those wishing to learn the technology – a MySQL developer is taught how to develop console and web applications using MySQL. The choices of languages you have are PHP, Java, or Python for programming purpose.

There are a number of courses available out there that teach you how to be a good MySQL developer and get ahead in your career. There is ample of documentation available and a MySQL developer can develop an application around MySQL using that. What is challenging is managing the MySQL instances while ensuring performance, availability, and security is not compromised. This is what a seasoned developer is capable of achieving.

When hiring a skilled MySQL developer, you need to make sure he has strong proficiency in MySQL database management. He has decent experience with recent versions of MySQL. Make sure his understanding of things like MySQL’s underlying storage engines, such as InnoDB and MyISAM is good. His abilities should coincide with what you are looking for. Look out of his experience with replication configuration in MySQL.

A good MySQL developer should have the knowledge of de-facto standards and best practices in the database. Check for his proficiency in writing and optimizing SQL statements. Things like – his knowledge of MySQL features, such as its event schedule and his ability to plan resource requirements from high-level specifications is a good indicator of his caliber.

Things Influencing Web Development

AI’s incorporation in Web development

Artificial Intelligence (AI) depicts a life created through machines, mostly a computer system intending to give consumer – an easier and smoother reasoning’s and explanations. Although AI is still in the process of reaching the public and making an impact in their life with its existence, the coming future definitely holds a crucial part across the world! The developers are extending these services in the educational department for the benefits of students and easing out the entire learning system. Intense AI development can strengthen the alternates for future generations commencing a new dimension for understanding and living life.

Bots functioning or malfunctioning

Automatic programs running continuously over the web are termed as Bots. Python, PHP, Java, AngularJS, and NodeJS are the main languages Bots run on, creating easy to understand graphical user interface over a web page. Bots fill forms automatically, manage and operate through every single step and can be a big security threat for customers or enterprises. However, a developer needs a set of latest skills to make it function or protect it from running over a website script.
Bots reside within chat apps programmed as per human context to assist customers while shopping online, asking help, etc.

JavaScript at its Peak

Various methodologies, libraries and frameworks already based on JavaScript offer transactional and deterministic designing for websites and applications with known JavaScript elementary such as DOM, DHTML, Functions, Promises, Classes, Callbacks, RAIL, Node and Express, etc. JavaScript has the ability to enhance website appeal and structures attracting the focus of modern web developers as the main scripting platform for their projects.

Single page application

Undoubtedly, JavaScript is slowly replacing HTML creating wide options for developers to use and design web portals and applications for easy consumer interaction and increasing the website engagement. A user prefers to stay on a single page rather redirect or wait for a new page. ES6 invention benefits customers with best user experience and a fresh front-end development view. Thus, users will stay on a single page without navigating or page reloads. Thereby, a single application will lead the user from start to the end.

No place for MySQL?

HBase, Cassandra, and Mongo have already started replacing MySQL with the use of JAVA APIs, easy connectivity to Big Data & Hadoop provide operational interface ease over a long run on websites. MySQL does not support a very large database size, whereas Hadoop has such capabilities.

Improve Web Development Skills

Firstly, have a clear idea of what you want. Develop a structure in your mind about how you would like your website to be, this way it would be easier to communicate with your hired company. Having your thoughts and ideas streamlined would result in more ease as compared to talking about random ideas.

The structure should include both design and functionality of your website. The designing part of your website has endless possibilities, so try putting in as much creativity as you can, making it as original as possible.

Secondly, visit and take ideas from a large number of websites. The main purpose of this is to see how much you can expand your horizons in terms of creativity and functionality. But keep in mind to give your website a unique personal touch of yourself in it. The uniqueness of your website is what pulls customers towards your website.

The functionality of a website is the prime focus of web development and this can be used to merge various functionalities in the website.

This would not only be considered a unique feature of your website, but would change the overall feel.

Choosing a theme relevant to the product or services you are providing on your website is important. It also gives an elegant and professional look, attracting more visitors towards your website. This can be done efficiently through web designing procedures, thus, choose a theme that is professional, elegant and is relevant towards your services or products.

Make sure that the colors you select are neither too bright that they pinch the visitor’s eye when visiting not too dull making it difficult for visitors to read. The firm you choose to work with would provide you with a portfolio, having numerous good options to choose from.

The most important part that comes after designing of website is content of the website. Content is one of the vital players in the success of your website. The firm that is handling your project can develop a content management system CMS for you so that you can manage your content efficiently and large amounts of content can also be managed easily.

In conclusion, make sure that you get fully involved with your firm during your website building process. Two advantages would be achieved in this way, one you would be aware and updated on all the developments and second, your company would have a clear idea of what you want. Get involved with them so that you have a clear idea of what is going on and do not consider web designing and web development as two separate entities.

Template Based Web Designing

There is a trick to zero in on the total content width you would require. Box-shaped content widths work very well for professional or business web pages. If you have the liberty to be really creative with your content then you can select full-width content area.

Full-width designs render an illusion of the “infinite” as far as the available area of your website is concerned. This type of design stretches the entire width of the computer screen from left to right. So, basically, the beholder gets the feeling that the website is actually not limited by boundaries. The box-width template, as its name suggests, has well defined framework both on its left and right side. The content display remains same across different sizes and resolutions.

When you’re using the full-width functionality, you can be rest assured about the fact that the background image will adjust itself in accordance with the screen size automatically. Since this type of design element offers you so much scope (literally) to be liberal with your creative ideas, it has become very popular over the years.

Choose something flexible and customizable

Much to our surprise, we have come across so many businesses that think that the highly customizable templates actually “look” as if they are poorly coded. For them a template which offers too many editing options is basically bothersome. It is important to remember that these editing options actually give you the freedom to go ahead with the minor changes without even turning to the designers for help.

A personalized template, moreover, means that the layout of your website stands out from that of the others.

Pay due attention to the home page header

It is important to figure out which homepage header layout will work the best for you. Once again, it depends on the nature of business helped by you. As they say, the choice of your website header is more of a strategic decision than a strictly aesthetic preference. This is the first thing that your visitor sees. So, maintaining relevance in this section is definitely important. Your visitor should understand the core of your business right from your header itself.