Author: Rabani Ahmad

Free WordPress Plugins

Google AdSense Related Extensions

Adding advertisements on pages, posts and websites is a source of earning profit for many website owners. There’s no hiding in that. But how do you manage the text alignment, a format of your ad, color of the elements etc? Or how do you actually insert a Google AdSense to your site? For those who know the trick, well and good. But for the ones who are still trying to find that answer, it is done with the help of plugins. There are many free WordPress plugins that make it as simple as A-B-C to insert a Google AdSense or manage its format.

Search Engine Optimization

We know how important it is to optimize our sites for search engines. Making a website SEO-friendly is not as easy as it sounds. But with the free WordPress plugins, a few, countable clicks are all you need! There are innumerable plugins that have been developed with WordPress which are made especially to give this feature to your sites. WordPress SEO by Yoast is one of the most popular SEO plugins you can obtain for free.

Security Related Plugins

Security is a major issue for most developers and site creators. But if you are using the right resources, this issue will be nowhere to be seen! There are innumerable free WordPress plugins that have been developed to keep your Site secured against the malware, brute force attacks, Code injections, and hackers trolling the web. Installing these plugins is a must for every WordPress site owner if you want to have least chances of getting your site hacked or injected with some malicious software.

Contact Forms

Having stylish contact forms in a website can take it to a completely new level! It tells the customers that their voice is also heard and makes them want to visit your site again and again! But where should we possibly put up these contact forms on our site? You can try out free WordPress plugins that have been solely developed with the purpose to add stylish contact forms that you could just use and insert stunning forms to your site in no time.

Web Design for ECommerce

Clean Pages

In reality, no one would want to buy from a dirty shop. This is also true when it comes to an online store. Category and subcategory pages should not be cluttered with useless elements. Only add blocks that offer value. Every page should be regarded as part of a whole, so there shouldn’t be too much diversity.

Testimonials

Testimonials play a vital role in an eCommerce site and are often found on the product pages. However, when it comes to feedback on your online shop, this can be placed as a slider or on the sidebar. While it is good to have a particular page for testimonials, the question is if a lot of users get there.

Product Variations

Try to make it as easy for customers to choose from product variations. This can be done better with graphic presentation instead of words. For this reason, some characteristics are marked with color and others with icons.

Easy Checkout

Aim to lead the users to the ordering page. Once they reach it, do not allow them to leave. Take away the other links, and do not attempt to sell them other products. With fewer distractions on the checkout page, there is a better chance for customers to make a purchase.

Add to Cart

The golden rule in eCommerce usability is: an Add to Cart button means a call to action. Therefore, it should be most prominent among all blocks and elements. It should be even more visible than social media buttons.

Contacts

One of the most important UX tips mentioned by professionals is the means by which customers contact you. Naturally, many of your customers want to contact you to ask questions. Online stores should preferably have an 8-800 number for free calls. You should at least include your email address and telephone number, as well as give an option to send a letter by filling out a special contact form. You can also equip your online store with a live chat – another valuable addition that allows visitors to instantly connect with the manager.

App Development Can Boost Competitiveness

It is actually because of these technological advancements that competitive businesses today can greatly benefit from app development. Reliable digital service companies emphasized that with apps, the online presence of a company can actually become more accessible. Moreover, transactions can be faster and easier to perform since there is no need for their clients to go through the search engine and type the name of the site so they can get to the site.

Clicking the app’s icon on their gadget is the only thing they must do. This will automatically present all the beneficial features for whatever transaction they want to accomplish. Aside from that, apps can become an added income generating platform for the business, most especially when they are sold at a very affordable price.

Another benefit that apps offer to businesses is the fact that they are better for client engagement. After all, shortening or simplifying processes will always work well with the impatient online users of today. Businesses can also become more creative with their online presence so they can effectively enhance user experience as well as cultivate customer loyalty.

App developers can also present fresh ways of presenting the business effectively and creatively to users so as to reinforce the importance of products and services. Moreover, they can suggest high performing features and functionalities. These include discount codes and scanners for products in order to make purchasing faster.

It is no doubt that app development for businesses nowadays is a very brilliant strategy when it comes to increasing competitiveness and income. Thus, it is a must for you to hire the best developers who can make sure that secure all the above mentioned benefits. You must maximize this smart technology. Most importantly, you need to adjust it as your business continues to grow and as the requirements of the customers evolve.

E-Commerce Jobs

A specialized approach to website designs

As the modern world gets more and more specialized online, the requirements for website designs are based on the particular industry. Consider some of the biggest business sectors like Healthcare and Hospitality. Their websites would create the ambiance of hospital and hotel facilities. The websites of the different healthcare and hospitality chains would have a little competition to design the most amazing internet sites. A single design would not suit the various industries and localization, and particular approaches need to be adopted in keeping with the industry requirements. Manufacturing, Real Estate, and Education similarly are other niches with their specific, differing needs. Whether websites should appear artistic like in Photography and Painting websites, or purely business as in Transport websites is in keeping with the nature of the content.

Software and technical factors matter more than ever nowadays

Web designing service includes trending website design. Putting together a simple website in the days of open source software is achieved within a few clicks! WordPress and many other companies offer free tools for you to experiment with. Thousands of businesses are built on the WordPress formula. Getting the basic structure of the website together is fine, but that will not serve business purposes that require much more built-in facilities. Linking to other websites and social media, the email facility, purchases and the cart installation, payments, and feedback, many services need to be included.

Maintenance of the website over the long term

Personal amateur websites form the first step in reaching out to social media and testing the online world. Such a site hardly requires any maintenance. You only keep adding more and more text and pictures and gauge the response, connect with other bloggers and keep spirits alive. Some advertisements from companies like Google may generate revenue if visitors click or buy the goods on sale.

E-commerce websites need the professional touch

As compared to personal blogging, an e-commerce site has many more roles to fulfill to be effective. It is quite a complicated set of requirements within the website if it must have any chance of success in the teeming competition that defines the online world. Staying ahead of the business competition would require not only an outstanding website but also careful analysis of marketing trends. Besides all the knowledge and research on a subject like sports goods, for instance, the website serves as a showcase for your products.

The showcase that displays your products online should be attractive enough though it should be easy to navigate. They often think that everybody nowadays including the children is internet literate, but that is far from the truth. Nor is everybody wealthy either. All kinds make up the world. The website should be aimed at the man on the street who knows a little bit about everything. If visitors feel comfortable, pleased and happy at the website content, they might buy and possibly return or recommend the company.

E-Commerce Portals

Popularly known for the excellence, web designers create wonders with their innovative approach. Therefore, one needs to take care while choosing an expert for the designing. Following are few advantages that make these an important part of online representation:

  • Easy Navigation: This is something that helps an individual to visit the online sites and, more importantly, find out the items of need. A well-planned navigation makes it easier for an individual to find the items of their need. A poor navigation might be the cause of distress among the customers. Therefore, the potential customers can fulfill their necessity and navigation is a major reason that one might remember. A clear and flexible navigation from search pages till ordering makes the sites more appealing.
  • Compatibility: Since online shopping is favorite among the customers one needs to find out that the e-commerce web designs are compatible with all device and also screen sizes. This is possible only with the help of a professional. Responsive designs are a necessity to make the site mobile-friendly. The designs help in surfing the sites from any device laptop, mobiles or tablets. In that case employing innovative steps is a perfect measure that a person can take to increase website popularity.
  • Less Loading Time: The other important reason that accounts for reputation of portals is a lesser loading time of the pages. The customers tend to abandon a site once it takes a longer time to respond. Therefore, one must keep in mind that the designs of the website make it acceptable for the customers. There are several online sites that offer multiple options to choose from. Proper implementation of design makes the sites more user-friendly for the customers.

Basic Web Design Criteria

  • Simplicity is key – In the past, many web design experts actually ended up making life far more difficult for themselves and for their clients than it needed to be, by trying to be too clever and by trying to include too much when they were creating websites for their clients. Rather than trying to cram as much info, text, and media onto each page as possible, it is far more effective to keep things simple, and to adopt a much more minimalistic approach. Think about it from the point of view of a visitor to the website. When you visit a website, would you rather be faced with wall after wall of text, countless images, links, and various other distractions, or would you rather be able to see exactly what you were looking for? By keeping things simple, websites are much easier to navigate, so visitors will have a much more enjoyable experience.
  • Design must be relevant – When you have a website created, the overall design and layout of the site should reflect your business in some way or another. If your company colours are blue and red for example, the design and layout could include these colours somewhere, plus you may wish to have your company logo in the corner. Remember, the feel and look of your website is one of the first things visitors will notice, so try to have a design created that is relevant to your business.
  • Websites have to be responsive – Responsive design is essential for the creation of websites nowadays, which means that all factors must be considered. For example, mobile-friendly versions of websites MUST be created, due to the fact that so many people now use smart phones to browse the web. In order to implement very responsive web design, many web developers are using CSS media queries, and are having great results. Remember videos and media can slow down the responsiveness of a page, and a slow website is an absolute nightmare to navigate, so make sure you bear that in mind.
  • Websites must be checked over for errors – We all make mistakes from time to time, as that is what being human is all about. That means that web developers, even those with fantastic reputations, could make mistakes, so websites have to be checked over for errors, including: typos, grammatical errors, images which don’t load properly, videos that don’t load correctly, and broken links.

Catalyst for eCommerce Success

Design of buttons

Standard designs concepts are no more applicable on the CTAs like bright colours, bold fonts, or large-sized buttons. In fact, they should blend well with theme and design of the pages and must have the touch of the brand colours. Combining the site’s core design elements to devise a contrasting CTA button will help it make an instant impact on visitors.

Action-focused

To keep the CTA action focused, you need to give clear, attractive and jargon-free language for instructions to show simple actions like buy now, register, checkout, view more or simply ‘Start”. Thus, all you need is a balance between creativity and simplicity.

Communicate urgency

Try to incorporate an element of urgency in your CTA as it is one of the great ways to keep all the audience focused and persuade them to take the action immediately. Arrest their attention with catchy slogans like “Stocks are running out”, “Hurry! Limited offer”. This lets the customers understand that they need to take prompt action or else the offer will run out.

Provide a Commitment

Online buyers hate getting tricked on an online and feel deceived when a click results to something else than they expected. Thus, you should keep your CTAs informational and assure that it tells them about what they will get on clicking.

Conversion driving actions

To make your CTA most effective, you need a plan of action to convert visitors to leads. Its henceforth crucial to associate each of the CTA with a particular phase of your sales cycle with a particular offer. This is preferred because CTAs that focus on later-conversions can benefit the eCommerce owners from a dedicated landing page with very minimal abandonment. Instances of such later-conversion CTAs are Newsletter subscriptions or premium membership.

Customized Web Application Development

It’s Tailor Made

A web application made for your business by a web development company will be exactly what you need to solve your problems. The application will be created to serve the specific purpose you need it for, and you can rest assured your application will be able to handle all your business’ requirements.

It’s Scalable

Sure, off the shelf software may address most of your business’ needs, however it’s not as scalable as something custom built. Having a custom web app developed will guarantee that your application can grow as your business does, and you won’t be forced to switch to a more expensive program or worry about costly license purchases.

It’s Safe

Most online hacking comes from hackers being knowledgeable of weak points in commonly used software, which can put a big target on your business if you use one of those softwares. To hack a custom coded application would take much more time and effort to learn the program, so it will be a less attractive target.

It’s Adaptable

If your business already uses a few other softwares, it’s no problem to create your custom web app to flow seamlessly with them. Unlike utilizing multiple off the shelf solutions which often will not work together efficiently, a custom web app can be created with your other preferred softwares in mind, ensuring a higher productivity and easy workflow.

It’s Consistently Maintained

When you use a commercial software, you’re forced to count on that software development company to keep your software running. If the company shuts down or if they decide to no longer maintain that app, you’ll be forced to switch softwares, which can be an unexpected expense for your business.

Enhance Web Design Skills in No Time

Use shades of gray in designing before adding color

A web designer usually creates wireframes before visual designs, which shows that it is important to start with shades of gray. So, change your wireframe to a grayscale visual design, include your photos, then gradually add color to design elements.

This way, you will avoid overdesigning your website and just give importance to the items that need them in particular.

Hide the Social Media Icons

You work so hard to drive visitors to your website so why are you allowing them to leave? This is exactly what happens when you include social media icons in the header, which is a prominent part of your site. Instead, conceal them in the footer.

Once people land on your website, you would like them to stay and somehow ask about your products/services rather than check your goings-on via Facebook. Social media should be a means to draw people to your website, and not away from it.

Eliminate the slideshow/image carousel

The homepage slideshow/image carousel used to be the trend, in which it was a means to bring a lot of info to the first page of your site. However, majority of visitors only stay for a short while, not being able to encounter the images/messages.

In addition, these images/messages are often not significant to the viewer on the first time that he/she visits. Learn about the thing that should be removed by a visitor from his/her website visit. Your company should promote it and get rid of what’s left.

Make your site easy to navigate

Though decreasing the options of visitors may seem counter intuitive, it can actually guide them to your valuable content. Instead of providing them with links to all your pages, make your navigation as simple as can be.

Remove dropdown menus, most especially multi-tier dropdown navigation, which can only be navigated by a very skilled mouse user, and as an additional step, reduce the number of links in your website’s header/sidebar.

Take away sidebars

In the last decade, the sidebar was considered as a very popular web design trend, particularly on blogs. Most companies have discovered, though, that when their blogs have no sidebars, it encourages visitors to read the article and at the end, gains their call to action.

Taking away the sidebar from the company blog has resulted to more clicks on call to action graphics to past 35%.

Affordable Website

I have seen countless websites go bust-that is-not provide any kind of return on investment. This is why I broke away from the old paradigm of “if you build it they will come” and created Buzz Marketing. I believe in straightforward and modern web design that is easy to access on any kind of device, but the big question that people don’t ask is, what comes after that? My answer: Every website needs buzz factors to drive the best possible traffic. These buzz factors are different for every business and there are no silver bullets. Here are some common website buzz factors that can move the needle on a small business website.

As with any web project, it takes some research and experience before considering which marketing approach may yield the best results for finding desirable web traffic. Even though most business owners don’t like to hear this, it’s important to note that most marketing, despite all of the digital drumbeats promising this and that, is still an exercise in trial and error. Don’t believe that? You are likely 30 years younger than me-just a guess.

Of course, a website does not market itself. It has to be tied into your business model in a way that makes sense for your business. This takes effort and costs money, and it is as important as the website itself. If you’ve been in business for a while this insight is likely redundant, but I’m primarily writing this for new business owners who are at the mercy of many suspect services all clamoring they have “the best” marketing solution.

I’m here to tell you there is no best marketing solution. Every factor that makes marketing work for a company is a variable, and learning to understand those variables for your particular business will be a likely indicator of your future success.

Anyway, to make an affordable website happen for a reasonable design fee, the basic website may lack some goodies like professional copywriting, logo design, virtual tours, e-commerce, a blog, a booking system, a food menu, an event calendar, SEO, and the list goes on! No worries, as I often tell clients, it’s OK to build your website as time and money allows.

If you’re a new business, I don’t recommend going in debt for a website unless you are planning an online business–which in this case–is your virtual storefront and you need what you need to be in business.

What’s important for most non-eCommerce businesses is that you purchase only what you need when you need it. The DIY website is a possibility for business owners that have the time to figure out how to make a website. It’s not for everyone, however.

Consider finding a reasonably priced website starter package from a website design expert that gives you time to focus on growing your business income-not your expenses. If you don’t have the patience and skills to do this yourself, consider a freelance partner who has a pedigree to make it happen for you.